Effects of global business announcements of 2018 on BigCommerce industry
With Google Shopping departing its BigCommerce integration and introducing new advanced encryption standards to ensure better security across the web has impacted many online businesses. In this post, we are sharing some news updates about such radical reorganizations in the industry that every e-commerce vendor must know.
Google Shopping for Applications on BigCommerce has retired on 20 March
For people who were listing products on Google Shopping for their business through BigCommerce platform, it is the end of Google Shopping Advertisement integration with Magento, BigCommerce and PrestaShop and the news came as a shock to many.
Since the year 2016, the merchants were allowed to display their items on Google Shopping network by linking their product catalogs directly to the Google Merchant Center. However, Google has put an end to this.
Nevertheless, with the help of a third party application, you can still integrate your BigCommerce site with the Google Shopping Platform. There are free apps available in the market for the same that will help you display your products on Google Shopping. You only need to do is install the appropriate app and delete the old feeds in the Merchant Center. You can also take help from BigCommerce design and development services provider regarding the changes.
Google Announced in Feb that Any Site on the web can use its New Google Search Console with Beta Version
Google made its New Search Console available to all the websites on the internet. It is a free tool that monitors a website’s SEO capabilities. It is an ideal way to check whether your site has premium content and right backlinks. It also helps you have an insight about your mobile application performance and your position in organic search results.
The beta version of the Google Search Console comprises of an advanced feature called “Search Performance Reporting” that can scrutinize the data of last 16 months at the same time. It also includes Index coverage feature that gives an insight of how Google crawls into the web pages.
It is believed that this latest version of Search Console by Google, is more user-friendly and the company seeks feedback regarding its performance and usability. In case you want to consult SEO professionals regarding this news, you can contact any Bigcommerce Development Company to get in touch with their SEO consultants.
Google Chrome to Rate all the HTTP websites as “Not Secure” in the URL bar Beginning July
Emily Schechter, Google Chrome’s Security Manager, published a post announcing that from July 2018 onwards Chrome is going to mark all the HTTP pages as “Not Secure.” It has been declared in an attempt to push the webmasters to acquire HTTPS encryption.
Presently, Chrome is labeling the HTTPS sites with a “secure” sign, which is a green lock symbol. For last many years, Google has shown its disapproval against unencrypted sites. Although Google started down-ranking these sites in 2015, this is the first time it has taken active steps to debase the unencrypted websites. Chrome said that this step is taken to increase the HTTPS-encryption adoption.
While eighty-one websites out of hundred top sites have moved to HTTPS, a large number of Google Chrome traffic has already adopted HTTPS encryption.
HTTP and HTTPS are basically similar; however, “S” in HTTPS refers to the security that means HTTPS comes with an additional level of protection. Hence, it is difficult to hack or inject malware.
So, in case you own a BigCommerce store, you should think of migrating your online store to HTTPS. It will not only help you avoid being flagged as “insecure” by the Chrome but also offers you secure encryption with an added layer of security. And in case, you have no technical knowledge and are wondering how to go ahead and get HTTPS encrypted site; you can consult BigCommerce developer to do the needful for you.
Facebook Started Quantifying Post Reach Depending On Actual Views from 12 Feb Onwards
It is the bad news for many marketers who are highly dependent on high-performing Facebook posts for their digital marketing campaigns. The announcement was made by Facebook to ensure the accurate calculation of the number of views of the post, where users who actually see the post when it enters their screen.
Earlier, the posts we considered seen (or viewed) even when it was only downloaded on the user’s screen, irrespective of whether the user has scrolled enough to see it or not. However, from Feb 12 onwards, the reach of a particular post will be decided based on the fact that how many times the post is visible to the user and is loaded on the screen and not in news feed.