Just as they say, “A picture speaks a thousand words”, it becomes way easier to explain a concept through a picture than a thousand sentences. This scenario is quite true for businesses, irrespective of the industry they belong to. When it comes to explain a complex idea to your target audience or potential customers, a visual mode of communication seems to help you best. As compared to verbal communication, visual communication has always been considered as more effective.
Be it at a school classroom or be it at a huge conference room, the easier way to reach the audience and make them understand whatever you are saying is visual elements like illustrations, drawings and electronic images. This is why, business owners prefer to invest in visual communication tools like interactive whiteboards or flat panels and projectors. These are state of the art devices that ensure smooth visual communication. If you are not sure why visual communication is more effective and how exactly investing in these tools will benefit your business, here is a logical explanation that you might want to go through –
• Direct information delivery – While conveying some complicated information like statistics, it’s always better to explain it through a picture than saying it out. With a picture or an illustration, you can make your audience understand the information clearly and instantly. Moreover, it would also help them identify the most important piece of information in the entire lecture and make a note of the same. Using certain visual aids like projectors and interactive whiteboards, you will also be able to illustrate a complex idea in different dimensions.
• More engaging mode of communication – According to several researches done on human behaviour, people tend to remember only 20% of what they read and 10% of what they hear. Quite interestingly, they tend to remember almost 80% of what they see. This is one of the main reasons why business owners are so inspired to make use of visual aids while sharing information. By displaying charts, diagrams, power point presentations and videos through projectors or IWBs, you can express the information in a more appealing and engaging manner, and without a doubt, the impact of the same will be way higher on the audience.
• Improved credibility of message – Remember that an image not only helps grab the attention of your audience, but it also helps win their trust. With a video message or a visible data chart, you can improve the credibility of your message. For instance, if you are trying to promote your brand, going on speaking a few good words might not impress the audience enough. Whereas, an interesting video of your services and products will positively ensure a great response from your audience and you will be able to win their trust regarding the brand value. This is simply because eye ball retention and visual impact will remain in the memory of your audience. This ensures the credibility of whatever you want to convey is reinforced properly.
These are the main reasons why businesses consider it to be profitable to invest in state of the art visual communication tools like IWBs and projectors. Make sure you do a thorough market study about the different ranges of products available before investing into a particular one.
Source - http://creately.com/blog/diagrams/visual-communication-benefits/