The highest margin generating eCommerce startups: Fashion, has heavily taken over the rest of the market over the years. Generating most of the employment opportunities, it has made it thousand times easier for all the shopaholics who are always running out of time. It has simplified the process of buying where shopping-addicts meet comfort. These eCommerce startups have made it all simpler for the buyers who can now receive their products at their doorstep with just a click.
Besides that, they provide various options to the audience such as a wide range of shopping products, so that customers know what’s trending by seeing the best sellers, virtual and real trial opportunities and much more. The top 5 Fashion startups in India have not just focussed on the comfort but they have also developed their technology. They have used their knowledge to the best of their capacities for providing their customers with a great experience.
While on one hand, we realise how these startups have smoothened people’s life, on the other hand we also learn about the struggles of how the founders have undergone the establishment of their startups and found success during the process.
Here is a list of top 5 Fashion startups that have changed the vogue and lifestyle scenario over the past few years with their hard work and customer-centric developments.
Myntra is one of the leading fashion centric Indian eCommerce company, with their headquarters in Bengaluru, Karnataka. It was founded in the year 2007 by Ashutosh Lawania, Mukesh Bansal and Vineet Saxena. Initially started as a B2B platform ,Myntra was acquired by Flipkart in 2014 and since then, it has grown many folds. Since past few years, it's also providing the facility of personalised products to its customers, which in return, has proved to be beneficial for them. At present, it’s been doing extremely well in fashion and lifestyle arena, bringing all the fashionistas to their threshold.
One of the leading online portal for fashion, Jabong has turned the tables for the entire fashion industry with their trendsetting styles. Founded in 2012 by Praveen Sinha, Lakshmi Potluri, Arun Chandra Mohan and Manu Jain, the company has its headquarters in Bengaluru, Karnataka. In September 2017, Jabong was declared as the 3rd largest global eCommerce partner for one the topmost brands, Dorothy Perkins. The e-store, at present carries 1,000 brands and 90,000 products. Over the years, it has grown tremendously and is still putting constant efforts to retain its enviable position in Indian fashion eCommerce fraternity.
Kraftly, one of the leading stop shops for all your fashion and lifestyle needs. It was founded in 2015 by Saahil Goel. Headquartered in New Delhi, the company initially started as C2C Mobile Flea Market Platform and focused on selling handcrafted products. However, it now provides a wide range of ethnic wear, western wear, footwear, fashion jewellery, accessories and more. It has a vast buyer and seller platform with over 88,000+ sellers & 33 Lakh + buyers. Over the time, Kraftly has not only made it easier for its customers to find their go-to shopping place, but it also provides all their fashion needs at a pocket-friendly price. In fact, over past 2-3 years, Kraftly has come a long way by increasing its fashion-addict buyers.
Voonik is the first ever user friendly platform which gives style recommendations to its customers and provides them with personalised presentation. Founded in 2013 by Sujayath Ali, Navaneetha Krishnan, Voonik was launched as a personal mobile application, before being introduced as a web platform. This five year old Bangalore Startup is a fashion marketplace for women. It’s backed by Sequoia Capital and Beenext among others and focuses on the unbranded fashion category. With its personalisation function of asking question and answer it has become user-friendly, making sure that one doesn’t miss that trial room. Due to various developments in its website and app, it has grown overall as a company providing its users a better experience than ever before.
Founded by Suchi Mukherjee, Prashant Malik, and Ankush Mehra, Limeroad provides hand-picked styles from different parts of India. Limeroad is a great platform which helps you create your own unique look, virtually. Till now, Approximately 20 lakh looks have been created by 40,000 users. In fact, it is one of the most important factors in making it one of the leading platforms to satisfy your shopping needs. Not only this, it also allows an option of discovering your inner fashionista by bringing the best-in-class fusion of Indian and western wear. Interestingly, it also has a technology interface that lets sellers start their own digital store in 60 seconds. In short, Limeroad had grown over past years to provide their customers with best shopping experience.