The year 2019 is going to be a transformation in the digital world. With everything going online, your e-commerce business will have benefits as well as a tough path ahead.
Let’s talk numbers. Statistica report shows that in the year 2018 worldwide retail e-commerce sales reached 2842 billion US dollars and e-commerce revenues are estimated to grow 3453 billion US dollars in 2019. Isn’t this huge? Consequently, it is necessary for e-commerce businesses to be prepared with their marketing strategies to get the best out of 2019.
A proper marketing strategy can get you ahead in the competition.
Let’s have a look at E-commerce Marketing Strategies That Will Benefit Your Business in 2019
1) Weigh up where you stand right now.
The first thing to do is, see where you stand.
- Evaluate your competitors
- Compare yourself with your best competitor
- Know why your competitors are doing better than you
- See where you are winning
- See where you are losing
To know your strength and weaknesses is the 1st step towards a better future. Once you are done with self-analysis, you’ll have clear data for the next step.
2) Set a goal for your e-commerce business
It is very important to know where you want to head. A clear objective will help you reach your vision faster.
- Set a numerical target for:
- Revenue to be achieved
- Profit to be achieved
- Amount to be spent on marketing
- Amount to be spent on resources
- Amount to be spent on business expansion & innovations
- Number of people your website need to reach
- How many products you need to sell to reach the target revenue
Once these numeric targets are in front of you, you know what you want by end of the year 2019. Make a plan to achieve these numbers. Manage your funds accordingly and plan out your year. While you are setting the goals, make sure to consider each and every factor that can go wrong. It is always better to be prepared for disasters.
3) Incorporate the unconventional approach
Bringing innovations that are customer favored always works best. If you are doing the same things as your competitors, you’ll never be better than them. Think out-of-box and have an unconventional approach towards modifications and features that you can add to your online store. Know what your customers love, what are the highest selling products, what is the ongoing trend, how can you take advantage of the trend. Be creative and fuse the same in your work.
Don’t be just a usual e-commerce store like every other store on the internet. Provide something unique to your customers that they won’t get anywhere else.
Now, let's go bit technical.
4) Optimize your website to be easy to navigate
Your e-commerce website is a store full of products that you want to sell. Thus, each and every product that you are selling must be easily accessible to buyers. Create a website which is user-friendly and can be easily navigated. Your website should have a constant layout for all pages. Avoid using bright colors to make certain content eye catchy as that may, in fact, get eye troubling. When a buyer visits your online store, he should be easily able to find the product he is looking for.
Now, being an e-commerce website, your site must be having thousands of pages with new product pages getting added every day. Thus, it is important to manage these product pages. Make sure to categorize products into proper categories and subcategories.
Your website must have a menu wherein all your categories are present. Your store menu should have access to all your product category pages and these category pages should lead to product pages.
5) The right use of social media
In 2019, social media is going to rule the digital marketing era. So, learn to make the best use of it.
The right use of social media platforms can get a good exposure to your brand. Brand awareness is the passkey to get more and more customers. Facebook and Instagram are best platforms to communicate with your customers and market directly. Whereas, the platform like LinkedIn can be used professionally for brand awareness.
Post regularly on your social media pages. Your posts should include attractive images showcasing your products, deals, and offers. Interact with people who comment on your posts. Joining social groups and discussions wherein e-commerce business owners are involved can be of great benefit. To spread a word about your new store, run some contests and announce giveaways. Giveaway always works best to boost your page likes and followers.
6) Invest in SEO and Retargeting
When it comes to e-commerce digital marketing, SEO & Retargeting is what experts talk about.
SEO that is Search Engine Optimization is an organic way of ranking on search engines. If online buyers can’t find your website on Google’s 1st page, you’ll never make a sale. SEO will help you get visibility on search engines.
To optimize your website for search engines, make sure you identify the right keywords and make a proper use of those keywords into your content. Add Titles and Meta Descriptions to your web pages with proper keywords and engaging description. Your website needs both on-page and off-page optimization to make it search engine friendly.
Getting too technical?
You can approach an ecommerce SEO agency to work on your website’s search engine optimization. Digital marketing is a must for e-commerce websites.
Let’s have a brief idea about Retargeting.
Use the retargeting way to bring the customers back who have visited your website but didn’t buy anything.
Retargeting is a form of online display advertisements where Ads are displayed to buyers after they leave an e-commerce website without making a purchase. Retargeting tracks your customers’ actions to see which products they have recently viewed on your website. When a buyer leaves your website without purchasing, display ads of your product is shown to them to get them back on your website and complete the purchase action. Thus, you get the lost customers back.
2019 will be a competitive year for the e-commerce sector. A precise strategic plan can get you smoothly to the other side of the road.
Ruturaj is the CEO and Founder of a price comparison website named Pricekart.com and a professional SEO company named Nethority Technologies Pvt. Ltd . He is an energetic Digital Marketing professional with integrated marketing experience in the B2B and B2C domains. He is also a professional blogger who loves to share his knowledge about entrepreneurship.