Online businesses will always have to rely on creating and maintaining websites that are attractive to their users. To engage and ensure higher sales, most companies prefer to remain up-to-date with latest trends in web domain. These website development trends provide an opportunity to reach a wider audience pool. These increase business outreach and enhance generation of sales of products.
With first quarter of 2019 reaching its final month, this year has brought some exciting new website development trends. It has carried forward some previous ones from last year. How will 2020s be for overall look and feel of websites? What technologies and platforms will rule over web dev scene now and in next decade? These major Web Development trends are running supreme and will continue to grasp Web Development scene.
- Rise of Push Notifications
- Typography because Font matters
- Chatbots becoming necessary
- Single Page Applications gaining momentum
- PWAs here to stay
- Motion UI for Interactive Web Design
- Longreads for better Readability
- Modules for Creating Web pages
- Blockchain going Mainstream
- Tracking User Behavior
Read on to know all about the upcoming web development trends prevalent for now and future years.
Rise of Push Notifications
Push notifications started out as an easy way for call to action from a web viewer. However, now push notifications are a very popular trend which majority of websites follow. Have you ever noticed a sign on top of most of web pages that prompt you for sending notifications? Well, that is an example of a push notification. These push notifications can integrated through plug-ins or by using a dedicated push notification platform.
Typography because Font matters
Remember in school when handwriting mattered and how you wrote on a paper had a lot to do with your overall impression on the teacher? Well, somehow in 2019 we have come back to that same thing but in a different way. Internet is mostly about giving information to people either through written or visual content. Because text is a major source of online content, the way it appears on your website is a matter of utmost importance. Hence, typography is of high relevance in website development nowadays. As there is emergence of new fonts to help your content look sharper to its audience.
Chatbots becoming necessary
Many eCommerce businesses are incorporating chatbots in their websites. The reason: it helps in customer engagement with higher chances of selling the product. Artificial Intelligence and Machine Learning concepts are integrated in development of chat-bots. Hence the interaction with customers is going to be more human-like and relevant.
Single Page Applications gaining momentum
PWAs here to stay
Following the footsteps of 2018, Progressive web apps (PWAs) will also stay in the limelight during 2019 and beyond. Majority of all browsers support PWAs modern web features. This implies that businesses can start to offer a smoother, app-like experience through mobile web. PWAs will also continue to remain a popular choice for mobile app development.
Motion UI for Interactive Web Design
Motion UI will be a web development trend for its high usability, state-of-the-art animation and dynamic graphics. Motion UI helps developers in the art of storytelling by using a wide range of tools and techniques. Being a sustainable library, MotionUI provides seamless transition effects on the user interface. Developers can employ MotionUI techniques without having very solid expertise in JS or jQuery library. This is one of the reasons it is very popular and will continue to trend for this year.
Longreads for better Readability
Longreads help in representing text, animations, pictures and icons for telling a complete story in simple words. The user can scroll to the page and even cling on to the major information points through it. This is ideal for large chunks of content as it helps in better readability and understanding of the content for the user.
Modules for Creating Web pages
The concept of creating web pages is no longer restricted to the developer community. Thanks to the concept of content management systems, web pages can now be created through modules. You can select a module of your choice and drop it into mix of your website. 2019 will see Gutenberg becoming a popular module, especially for WordPress users. The concept of drag and drop will become a normal action for creating web pages.
Blockchain going Mainstream
One of the biggest website development trends now and in future is going to be Blockchain. It enables supply chain auditing; provide automatic protection of vital intellectual properties, smart contracts and failure-free decentralized file storage. Need we say more? In coming years, Blockchain will be opening doors for p2p commerce and crowd-funding. Gone are the days when Blockchain was just for Bitcoin digital currency. This year it will gain more traction for its upcoming features.
Tracking User Behavior
With the constant emphasis on data collection and analysis, the concept of tracking user behavior has also caught the attention of the tech community. There is a whole science related to how consumers act, think and make decision on websites. How users are engaged before making a purchase has a lot to do with their thought process and what is provided to them at that time. For example, consumers may be provided a discount on the item only if they subscribe to the newsletter.
CRO tools have tremendously helped businesses from guesswork and allowing actual statistics on what works for increasing customer flow as well as overall sales on the website. By tracking user behavior, you have a better chance of knowing about how users are engaged on your website and the potential means on what brought them here. For example, a call to action, or by reading a blog, taking a quiz etc are some of the ways a user can happen to land on your website.
Currently, there are many free as well as paid tools for user behavior tracking that are used for website development with Google Analytics being the first choice for majority of companies.
Web development is both an art and a science. If done correctly, it can catapult a business to new heights and even establish an upcoming business as a household name. However, it is important to engage the right blend of resources and techniques for success. By relying on outsourcing your web development needs, you stand the chance of creating a cost-effective and workable solution that can drive your business to expanse.
Techliance has successfully delivered and helped launch many e-businesses of varying magnitudes and industries. Our team of experts knows all about employing latest website development trends to give you an edge from competition. Talk to us to get free consultation now.
This post was originally published as Top Web Development Trends to Consider for Business Growth on the Techliance Blog.
Salman Saleem is Digital Marketing professional who has interest in Search Engine Optimization, Social Media Marketing, Content Marketing, Information Technology and Sports. He is working as SEO Manager at Techliance, a leading Custom Software Development Company, that is headquartered in Draper, Utah, United States.