Introducing
Aarathi Kumar
Writer, Development practitioner, researching innovation in energy, waste and water management for housing and related services
Aarathi works at the World Resources Institute (WRI) India Ross Center for Sustainable Cities in Bengaluru where she works on the Innovation portfolio, and how cities are addressing urban challenges. She assists on the design and implementation of TheCityFix Labs accelerator programme for entrepreneurs working on sustainability technologies. Aarathi is currently working on a project accelerating Innovation in Waste, Water and Energy, where, the overall goal is to establish a platform to help coordinate investors and the state for public good by helping to connect the innovation ecosystem.

Awards

Awards and Recognitions
95
YourStory's 100 Digital Influencers of 2020
Aarathi has recently written about the impact of the COVID-19 pandemic on the economy, and how various communities and sectors have struggled to stay afloat. She believes that the MSME sector, which is one of the biggest contributors to the GDP and employment in the country, needs to see greater interest from investors, government, and communities, if they are to be sustained and scaled. She also writes on how during the pandemic, many enterprises working in water, energy and waste management sectors are seeking ways to safely sustain or scale existing operations, modifying their solutions or innovating new ones to find a new purpose “Finally, citizens need to assess their behaviour as consumers—not just in terms of responsible waste management, but also in the businesses they patronise. Local businesses that offer impactful solutions and support communities are making a case against the sustainability of purely price-led consumer decision-making.”