Ashish Sikka is an engineering graduate who went into the world of computer hardware right after college and continues to remain in this domain. At present, he is the Director – Channel & SMB, Lenovo India, where he has spent over one-and-half-decade. Having risen up the ranks, with predominant experience in sales, Ashish understands different types of market segment, be it the consumer, small businesses, or enterprises. Today, his mission is to increase technology adoption within this community.