Digital market strategy for growth
Jayati is the Global Head of Marketing at Tally Solutions Pvt. Ltd, a leading software product company. A seasoned marketer and entrepreneurial leader, Jayati brings with her 18+ years of experience in the field of sales and marketing focused on both B2B and B2C, new product and category launches, business development, right from incubation to in-market launch. She started her career with P&G India, working across customer business development, market strategy, and planning. Prior to Tally, Jayati was associated with BRITA India Water Solutions as Marketing Director and also had previous assignments with Usha International and Philips India Ltd. Specialised in new product development, P&L management and professional marketing, Jayati adds a new dimension to Team Tally.
Awards and Recognitions
YourStory’s 100 Emerging Voices of 2019
Being immersed in marketing efforts for over 18 years, Jayati’s focus remains on studying consumer trends patterns and their decision making power on marketing. She also contributes to product category creation. Jayati has a keen interest in writing about trends in business growth/development, market strategy, and planning, especially in the digital marketing space. Since social media is a primary aspect of the digital marketing space, she advocates how it is important for businesses to make the most of it to stay at the top of their game. With digital marketing changing the entire landscape of advertising, marketers are investing most of their time in marketing campaigns and building a brand for their product. Jayati emphasises on studying social media trends and creating awareness about incorporating it into the business for multifold growth.