An expert in digital payments and SME markets, Noopur Chaturvedi is recognised as an Emerging Voice for her insightful views on taking SMBs digital.
Noopur Chaturvedi is a computer science graduate and an IIM Lucknow alum. A product management, sales, and marketing leader with experience across the BFSI and mobility devices industries, Noopur is a strong advocate of digital payments for SMBs.
At PayU India, she uses her experience in payment products, product lifecycle management, consumer finance, card payments, and mobile payments to look after the strategic growth and expansion of the SMB vertical, catering to the evolving payment and lending needs of small and mid-sized enterprises.
Noopur writes about how businesses of all sizes should build a digital presence and become future-ready. As an expert in payments, she says over 87 percent of 63 million SMBs in India have no access to credit and believes that the sector’s credit needs must be serviced more adequately. She maintains that digital lending is the key to achieving this.
Noopur also writes about how the right payment gateway will not only bolster the business but will also ensure the secure transfer of funds from the payment website or app to the merchant’s account.
Further, given the fact that many SMBs are not equipped to operate business digitally, this is the ideal time to invest in building an online presence, she writes.
“The gain that SMBs make by accessing fintech support is huge. One, the SMBs get a more formal financial record, which gives them access to broader financial services in the future. Second, they establish a robust digital footprint, much-needed criteria to access finance from fintech lenders. Many fintech players are enabling offline SMBs to create an online identity with their business page, as well as innovative customised solutions. There are cascading effects.”