Sundar Balasubramanian

Focus on digital transformation for improved profitability and revenues
A seasoned and accomplished IT leader with sales, business, and leadership experience, Sundar Balasubramanian has previously worked with EMC, Microsoft, and IBM. Balasubramanian holds a bachelor’s of technology degree from IIT Mumbai and an MBA in finance and marketing from IIM-Kolkata. He began his career with IBM as a product manager in 1993. He then worked in Malaysia for three years in a key marketing role, followed by eight-plus years at Microsoft India, in different strategic roles from 1999 to 2007. Prior to CheckPoint, he led the commercial business sales team at VMware, Bengaluru, across four regions and key verticals. During his five-year stint with EMC, he held the roles of senior director, global servicer, and director and general manager, strategy and business productivity. Balasubramanian has been deeply involved in new business creation, sales, emerging markets product development, classic product management, partnerships, channel management, and service delivery models.


Awards and Recognitions
YourStory’s 100 Emerging Voices of 2019
An IT specialist, Sundar Balasubramanian’s writing focuses on how digital transformation brings improved profitability and revenues. He points out that, contrary to popular opinion, India is not at par with the rest of the world in the digital transformation journey; it is ahead of the world. He writes that this massive country of a billion-plus people is still going online with more people discovering the internet or operating a smartphone for the first time every second. Early this year, he highlighted the “Bharat” trend, writing that new and first-time users are joining the online world and becoming an opportunity - not for big companies, but for SMEs and all consumer-facing companies.