February 13, 2017
Long gone were the days when we exchanged goods for goods. We have to come a long way from the Barter system of marketing. Along this road of evolution, we have had many trading schools of thought, but now is the time of online marketing.
The online market has fostered well with the exponential rise in the users of the inter-web. With the rise in easiness of usage, the reach of this technology to even remote areas have made the e-commerce an important entity of online marketing.
A recent online study estimated that the online sales in India in the year 2016 would shoot up to $550 billion USD which is a very huge amount.
We can see four trending phenomena that are building the online industry this year.
Rise of M-commerce: In 2016 Snapdeal’s traffic came 82% of through the mobile platforms, both app and the mobile site. And Flipkart’s m-site accounted for 80% of the traffic. Various e-commerce giants have seen this trend and have already started to cash on this opportunity by offering exclusive deals only for the mobile platforms and their mobile apps especially.
Little does it surprise us that this generation are the key masters of this muppet show which is this online shopping. High end computing smartphones coupled with ultra-high speed internet offered now a days are making this shift in paradigm. Even though Yeskart has not yet started offering their services, it has surely felt the gravity of this situation and would be launching their services via this mode for better user experience.
Prioritizing Customer Over a User: Although both these words may seem to have the same meaning but in reality, they have a thin line of difference. User and customer may not appear all that different but on their difference in their response for the website. Keeping this in mind several companies came up with the concept of customer buying a product directly at the store but by contacting the vendor and booking the product online.
Although user experience is still an essentiality when it comes to website responsiveness and design structure, ecommerce stores are likely to go stray from this area. This year it is all about customers.
Contextual Shopping Spree: Well we all like to shop online but we want everything as quid pro quo. Nobody wants the hassles of logging in all the time whenever we want to buy something online, well this is called contextual shopping experience.
Through exclusive launches and flash sales, e-commerce platforms have been able to create a demand to make online shoppers come back on a regular basis.
One such way is by a ‘Register and sign-in’ feature where customers can keep replenishing products like personal care essentials as per their usage schedules. With automatic deliveries of recorded lists, this feature aims to reduce the customers’ inconvenience of repeat ordering.
Real Time Feedback: When all the organization in the e-commerce market are offering the same products and at a very near price range, it becomes the customer market. they have a pool of choices to choose from. In this day, customer tries to nit-pick even the minute things suppose the errors in the website, unresponsive buttons, unusual load time, and many other nitty gritty problems.
We all know what role does real time play in our lives. Adding to it is feedback, the organization comes to know about these minute details that affect the users and try to solve them immediately to stay strong in this cut throat market.