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The economies of 'stale' ?

How the economies of scale crushed our lives leading to the rise of sharing economy

While having a biryani with my family in a reputed hotel, I asked my wife “This Biryani is nothing before the one you cook .How much it costs to make a similar portion at home. With a smile she replied, it would be around RS 70 to 80 for a similar portion. When I gazed the bill which read RS 280 per biryani, I wondered when I could get a delicious biryani made at home for RS 80 , what am I paying for ? Well it’s ok for a Dine-out in which case the cost includes the product, ambience and the service, but what about those who needs just the biryani and couldn’t cook themselves?

That night, I was obsessed with the same thinking

What about those who are away from home for work or study and have no time to cook or not good at cooking? My Mother, Grandma and every other homemaker is a great Cook and there are millions all over the country. On the other side, a huge crowd is craving for a good home cooked food. Apart from food , there are immense skills and assets every household possess but are they utilized  to its fullest capacity?

How helpful would it be for both the crowds if we could connect them with a digital platform? People can earn easy money by sharing their excess capacity and skills to those who need them . 

In the morning, when I was driving to work I couldn’t take this thought away throughout my 90 minute drive . 

Sharing Food, Assets and Skills within neighborhood creates a sustainable community and efficient use of resources
Sharing Food, Assets and Skills within neighborhood creates a sustainable community and efficient use of resources

 We were  all entrepreneurs from the beginning. We built our own houses, made our own food and exchanged with our neighbors  for something else and there were Smiths, Millers , Tailors, Shoemakers as we called them by profession. We lived a self -sustained life .Then came the Corporates and  Institutions who started producing goods and services for the mass market . The muscle of economies-of-scale crushed the livelihood of Smiths and Millers  who had no other choice than  to go work for the corporates  which gave rise to the capitalistic economy. The trust between individuals slowly started to shift towards  brands. 

Eventually we stopped producing our own essential things that we used to make ourselves for years  and the more  we shifted towards  institutions , the more it forced us to rely on it for a living , from housekeeping to drinking water. 

The economies of scale  created two major problems  that weren't existed before. 

In General, the  food and food products  have a very little shelf life  and if it is sold in its fresh raw form , it cannot last for a week . But a week's time is not enough  to cascade the products along the complex supply chain before it reaches the end consumer. Hence the  products have to be conditioned, refined, bleached,scented,coloured, added preservatives  in-order to  increase its shelf life  which will wipe away most of its vitality . 

Another biggest problem is the imbalance  it created in the supply of goods and services  .  The rapidly growing affordable class consumes more than what is needed . What is perceived as luxury earlier became a necessity  . It is not uncommon to see 2 car families and a house with  TV in every room .  Not to mention on the environmental damage created  by these mass production houses. 

The never ending war between brands made goods cheaper  and  they pumped more versions of the product making people to buy more  . This explains why people are  queing up  to upgrade their  smart phone when their old one is hardly less than a year old. 

Over the years , the value of un-utilized resources have accumulated to almost a third of the GDP of any country. About one-third of all food produced worldwide, worth around US$1 trillion are wasted. People own valuable assets that are used <12% in its lifetime. Every household has immense expertise and skills more than 50% under-utilized. 

The need for buying more created  a need for earning more and this made people look at leveraging their own un-utilized resources . The rise of social media  and digital technologies enables people to share their skills and capabilities on demand to others . The trust on brands is shifting back towards people. The term popularly known as "Sharing Economy" or "Collaborative Consumption" is changing the way people consume things. This is a move towards a more positive direction enabling sustainable consumption and efficient use of resources.


In the future ,people grow their own organic vegetables in their backyards and terraces and share their excess produce with others. There would be no more 9 to 6 jobs, instead people work for many companies . Jobs will no more be time based but value based. Not many people will own cars or assets instead they get more access to them on demand. The Smiths , Millers and Taylors will re-emerge in their modern digital avatar facilitated by the Sharing Economy  platforms.

The sharing economy revolution has just started, creating unicorns like AirBnB in stay sharing, Uber in ride sharing   and emerging players like watscooking.com in neighborhood food and skill sharing. These platforms are not service providers themselves but facilitators enabling people to connect, share and transact creating an ecosystem of   micro-entrepreneurs. The market is currently valued at $47 Billion and it is expected to grow as $335 Billion by 2025. 

About Watscooking

Watscooking.com is an innovative Sharing Economy platform that enables people to share their skills, capabilities and resources among each other .A digital platform that channelizes un-utilized resources back in to the consumption pipeline enabling sustainable consumption creating   Micro-entrepreneurs, Economic empowerment,Symbiotic Societies, Smart Cities.

A Homemaker can signup  with Watscooking  and share their Home Cooked Food or Handmade things or offer Home based Tutions,Music,Dance or Yoga classes  and become a Hometrepreneur all by sitting at home with no investment

Watscooking - Changing the way people live
Watscooking - Changing the way people live
This is a YourStory community post, written by one of our readers.The images and content in this post belong to their respective owners. If you feel that any content posted here is a violation of your copyright, please write to us at mystory@yourstory.com and we will take it down. There has been no commercial exchange by YourStory for the publication of this article.
Mohamed is the founder of Watscooking , India's largest sharing economy platform having its presence in 90 cities and 5 countries. Mohamed has 18 years of expertise in B2B,B2C and C2C technology solutions. Mohamed loves to innovate continously and create disruptive solutions and have a strong belief that anyone with a great will can change the world .

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