AWS with its variety of services and multiple choices of architecture to setup the same workload (Serverless, EC2+ELB, Sagemaker and Data Pipelines, K8 with EKS to name a few) has brought a lot of flexibility and peace of mind when it comes to speed to market and scalability when creating the infrastructure for a startup. However, scaling entails higher costs that can be challenging to handle. In this virtual session, know how Niki was able to reduce infrastructure costs by 40% while gaining in scalability and responsiveness, and the challenges and pitfalls in containerising applications, migrating entire microservices and apps workload to Kubernetes, among others.