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What gives any product or service that ‘wow’ factor and sets it apart from others? The answer, as companies like Apple and Google and even some startups have discovered, lies in an approach called ‘Design Thinking’, which is what drives their competitive edge.
01 Aug 2016
India’s startup ecosystem hosts a crop of e-commerce startups that are based on cloned business ideas, and built on generic technology. The major challenge faced by these businesses is developing a product that fits in the market i.e., something that the customers really want, and that too at a very controlled cost. Stages of product […]
25 May 2016
Idea to market. It possibly is one of the most important phases of a product, company and a startup lifecycle. In Pradip Subramaniam’s 25 years of experience in product and technology development, in companies like PepsiCO, Hitachi, LG, GE and Phillips, he found that the journey from idea to market for any product or solution […]
03 Mar 2016
This is the second post in my ‘Going Global’ series for emerging world startups. You can read the previous article ‘Go global faster: building billion dollar tech enterprise from India’. Having recently interacted with fair bits of startups building global technology products, one theme that has consistently emerged is that while Indian startups are solving […]
26 Mar 2014