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Pine Labs

Pine Labs is a financial technology company based in India. Started as an electronic payments processing and technology company, it expanded its services to offer integrated payments and loyalty solutions. It offers a range of products and services to help businesses manage their payment processes, enhance customer engagement, and drive growth.


Some of the key offerings and aspects of Pine Labs include providing Point-of-sale (POS) terminals and software solutions. It allows businesses to accept various forms of payments, including credit and debit cards, mobile wallets, and more, e-commerce payment solutions. This in turn facilitates secure online transactions for businesses and consumers. Partner with financial institutions to provide consumer financing options. It also provides data analytics and insights to help businesses make informed decisions.


In 2015, the company partnered with YES Bank to launch a new payment platform. It acquired QwikCilver, a key gift card technology provider in India, to enhance its offerings, in 2019. Later in 2020, it partnered with Mastercard to expand its "Pay Later" instalment financing product.



Pine Labs News

Startup Policy Forum endorses discount rates on UPI for large merchants

News

Startup Policy Forum endorses discount rates on UPI for large merchants

Sayan Sen | March 26, 2025

The endorsement follows the Payments Council of India’s (PCI) recent warnings that the absence of MDR on UPI and RuPay transactions, combined with reduced government incentives, is straining the business models of fintechs and payment processors.

An AI tool to monitor newborn health; Scaling Mt Everest with YouTube videos

Daily Capsule

An AI tool to monitor newborn health; Scaling Mt Everest with YouTube videos

Team YS | March 19, 2025

Until last year, ASHA worker Jyotsna Suresh Patel in Daman’s Kachigam village carried a heavy weighing scale to weigh newborn babies. The process was long and she struggled to ensure accurate readings while soothing anxious mothers. AI is now helping her accurately weigh babies in seconds.

Zepto shifts headquarters from Singapore to India

Announcement

Zepto shifts headquarters from Singapore to India

Team YS | January 28, 2025

Quick commerce platform Zepto has officially transitioned its domicile from Singapore to India, as confirmed by the company’s Chief Financial Officer (CFO), Ramesh Bafna.

Startup news and updates: Daily roundup (January 28, 2025)

News

Startup news and updates: Daily roundup (January 28, 2025)

Team YS | January 28, 2025

YourStory presents the daily news roundup from the Indian startup ecosystem and beyond. Here's the roundup for Tuesday, January 28, 2025.

Startup news and updates: Daily roundup (January 24, 2025)

News

Startup news and updates: Daily roundup (January 24, 2025)

Team YS | January 24, 2025

YourStory presents the daily news roundup from the Indian startup ecosystem and beyond. Here's the roundup for Friday, January 24, 2025.

Happy National Startup Day!; A conversation with IPV’s Vinay Bansal

Daily Capsule

Happy National Startup Day!; A conversation with IPV’s Vinay Bansal

Team YS | January 16, 2025

As we celebrate our startups, here are a few noteworthy policy developments that helped the ecosystem stakeholders push the boundaries of innovation.

National Startup Day 2025: Indian startups ride on the wave of bold reforms

Entrepreneurship

National Startup Day 2025: Indian startups ride on the wave of bold reforms

Trisha Medhi | January 16, 2025

The government’s focus on fostering innovation in emerging areas, including artificial intelligence, Big Data, and clean energy, has further catalysed the growth of Indian startups.

Zepto gets green light from National Company Law Tribunal for reverse flip

News

Zepto gets green light from National Company Law Tribunal for reverse flip

Akshita Toshniwal | January 13, 2025

Zepto has received approval from NCLT to shift its holding company to a Mumbai-based entity as it looks to streamline its ownership structure before its public debut.