How Marketing is Evolving in the AI-Native Era | Phil Walsh, CMO, EPAM

Phil Walsh, SVP and Chief Marketing Officer at EPAM, joins Shivani Muthanna of YourStory to discuss how marketing is evolving as a function in the AI-native era.

Phil discusses how marketing is evolving into an intelligent, always-on function powered by data, engineering and AI. He highlights how enterprises can deliver personalized experiences at scale while keeping human judgment, creativity and responsible AI at the centre. He also explores customer discoverability in an AI-first world, the convergence of marketing and technology, and what sets truly AI-native organizations apart.