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In the sixth episode of SMBStory’s ‘Small Businesses, Big Opportunity: Lessons from MSME trenches’, Viraj Bahl, Founder and MD of Veeba Food Services Pvt Ltd., talks about his secret sauce of building a trusted brand. Find out how he grew his business from 10 towns to 450 cities in just two years. Today, Veeba sauces occupy shelf space in retail stores across the country.
Viraj Bahl is the Founder & Managing Director of Veeba Food Services Private Limited. Under the “Veeba” & “V-Nourish” brand, the company is one of the fastest growing FMCG companies in the country, Veeba has re-writen the rules of industry with extreme focus on Research & Development.
An award-winning journalist, Dipti Nair has a rich career spanning 20 years in the Print, Web, Television, and Internet Radio space. Dipti loves writing about places and people to bring out their untold stories. She is particularly keen to explore the intersection of technology and human behaviour; and at YourStory, India’s largest digital platform for startups and entrepreneurs, she is documenting this interesting phenomenon through storytelling.
