In the 10th episode of SMBStory’s ‘Small Businesses, Big Opportunity: Lessons from MSME trenches’, Amit Kumat, MD and CEO of Prataap Snacks gives a taste of what goes into scaling a retail business. He also talks about the importance of a distribution network for any retail consumer brand to be successful. Started as a small enterprise in 2002 with a borrowed capital of Rs 15 lakhs, Prataap Snacks is today a listed company that runs nine manufacturing facilities and has an extensive distribution network of 240 super stockists and more than 4,100 distributors.