Indore's Prataap Snacks: Spicing up the market

8 VideosJuly 03, 2020

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In the 10th episode of SMBStory’s ‘Small Businesses, Big Opportunity: Lessons from MSME trenches’, Amit Kumat, MD and CEO of Prataap Snacks gives a taste of what goes into scaling a retail business. He also talks about the importance of a distribution network for any retail consumer brand to be successful. Started as a small enterprise in 2002 with a borrowed capital of Rs 15 lakhs, Prataap Snacks is today a listed company that runs nine manufacturing facilities and has an extensive distribution network of 240 super stockists and more than 4,100 distributors.

About Amit Kumat

Amit Kumat is the leading force behind Prataap Snacks Ltd. and has run operations for the company since its inception in 2002. He has a Master’s degree in Science from University of South Western Louisiana. He is the architect whose foresight and business sense has taken Pratap Snacks forward, and the company now employees 750 people directly and 3,000 people indirectly, as opposed to just three employees when it started out.

About Dipti Nair

An award-winning journalist, Dipti Nair has a rich career spanning 20 years in the Print, Web, Television, and Internet Radio space. Dipti loves writing about places and people to bring out their untold stories. She is particularly keen to explore the intersection of technology and human behaviour; and at YourStory, India’s largest digital platform for startups and entrepreneurs, she is documenting this interesting phenomenon through storytelling.

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