Meet Vishnu Kaushal, the boy next door with a sense of humour
In a recent conversation with YourStory’s Influencers Inc, digital content creator and Instagram influencer-comedian Vishnu Kaushal spoke about his journey in the content creation space.
In the age of Instagram, influencers and content creators are the talks of the town. From a plethora of genres to pick, creating content on the web has become a profession for a greater chunk of the youth.
While the comedy genre is chased by many, it is mastered by some. Comedian Vishnu Kaushal is among many such creators who have created a niche for himself.
With a whopping 735,000 followers on Instagram, Vishnu has built a community of followers who appreciate and love his content.
Vishnu Kaushal
Speaking about his journey, Vishnu said that earlier, he used to make funny videos with his brother and not post them anywhere. Eventually, with the emergence of social media, he started putting his content online for the world to see.
He added, “Creating content, making videos, and telling stories is something that really makes me happy.”
For Vishnu, Instagram has been pivotal in his content creation journey. “I wouldn’t have realised that I am sort of good at comedy if it wasn’t for social media,” he shared.
In terms of the content creation process, Vishnu said, earlier, making videos was all that he did, but with time, he discovered new passions, and he had to plan his videos and do things in an organised manner.
Vishnu looks at his Instagram account as a tool to understand his audience. He shared that if he has a joke in his mind, he tests it first on his Instagram story, and then he analyses the feedback and converts it into a video.
Speaking about the monetisation and branding aspect, Vishnu shared the influencers space is indeed cluttered. However, as a result of the overwhelming number of people present in the space, brands now have the option to cater to specific sects of audiences — age groups, regions, etc.
Lastly, he said, branding a story is not likely to hit a threshold anytime soon because of the plentily available advertising channels and resources.
Edited by Suman Singh
