GoDaddy partners with du to enable UAE SMEs with connectivity solutions

GoDaddy Inc has partnered with du, the Emirates Integrated Telecommunications Company (EITC) to empower entrepreneurs and small and medium-sized enterprises (SMEs) by providing them with essential connectivity solutions and enabling them to build their online presence.

According to a statement on Zawya, as part of the partnership, all SMEs who subscribe to du's broadband plans will be offered GoDaddy's ecommerce starter kit, including a .com domain registration, a professional Microsoft email account, and a tool to create ecommerce stores, with hosting services with unlimited pages and seamless social media integration.

“The collaboration not only addresses the connectivity needs of SMEs but also ensures they have the essential digital tools to thrive in a competitive market, harness the countless opportunities offered by the ever-evolving digital landscape, and position themselves for long-term success," Karim Benkirane, Chief Commercial Officer at du, said.

The company will provide the starter kit free of charge for one year to tap into the limitless opportunities offered by the digital landscape.

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Around 50% of UAE businesses using online channels generate up to 20% of their annual revenue through these platforms, according to GoDaddy's MENA Small Business Survey.

Compared to other markets, the survey also found that UAE businesses acquire more than 70% of their customers through online channels.

In 2023, du partnered with Alliance Networks to provide high-capacity intra-regional connectivity to customers in the MENA and Gulf regions.

“With our combined expertise, we hope to empower businesses with the tools they need to succeed online and help SMEs grow their online business. GoDaddy and du's partnership aims to bridge the digital divide for SMEs in the UAE, providing them with the necessary tools and connectivity to establish a strong online presence,” said Selina Bieber, Vice President for International Markets at GoDaddy.