Rapid Fire with Sukhleen Aneja, CEO of Good Brands Co. at The Good Glamm Group

India takes pride in housing more than 92,000 startups. Since 2008, we at YourStory have been providing a platform to these businesses and their torchbearers to showcase their skills and innovations. While we shall continue doing so, YS Life, the lifestyle and culture e-magazine of YourStory, decided to have a little fun with the who’s who of the Indian startup ecosystem.

In ‘Rapid Fire with YS Life’, we pose fun, quirky questions to startup founders and investors to discover their personalities, beyond their businesses.

For the first in the series, we are joined by Sukhleen Aneja, the CEO of Good Brands Co. at The Good Glamm Group.

An alumnus of Lady Shri Ram College for Women, Sukhleen comes with almost two decades of experience across the FMCG and beauty sectors. Prior to The Good Glamm Group, she has worked in notable positions in Reckitt Benckiser, Hindustan Unilever, and L'Oreal.

Extract from the conversation:

YS Life (YSL): What are the three words that best describe you?

Sukhleen Aneja (SA): Dependable, optimistic, resilient.

YSL: What is the last application that you downloaded?

SA: Hello everybody!

YSL: Name the last book that inspired you.

SA: Greenlight by Matthew McConaughey.

YSL: What is your guilty pleasure?

SA: Dark chocolate.

YSL: What are your travel makeup essentials?

SA: POPxo Selfie-Ready Tinted Sunscreen SPF 50 PA +++ and MyGlamm Super Serum BB cream.

YSL: Who do you think is the most fashionable man/woman in India at the moment?

SA: Alia Bhatt and Saif Ali Khan. They both have an understated charm.

YSL: Two startup founders that you don’t mind getting stuck in an elevator with.

SA: Naval Ravikant and Nandan Nilekani.

YSL: What is the first thing you do every morning?

SA: Kiss my children.

YSL: What about the last thing you do before hitting the bed?

SA: Pray.

YSL: Fame or money?

SA: A bit of both.

YSL: What’s the one thing you love about your job?

SA: It’s very dynamic, it really evolves every day!

YSL: What about the one thing you hate about your job?

SA: Also, how dynamic it is. It really forces you to be resilient.

YSL: What’s an overrated thing?

SA: International careers! There are amazing possibilities of making a big difference in your country too.

YSL: What’s your most prized possession?

SA: My twin daughters.

YSL: If not an entrepreneur, then what?

SA: ‘Entrepreneurial’ in whatever I would have done!