Text 5676775 for AB+ … seriously

12th Mar 2008
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Here is an amazing application of mobile technology.

Initially started as a normal website www.indianblooddonors.com offering blood donors and recipient a place to exchange blood, a new service has been added to this website. Thanks to a newly activated service run by Nagpur based Khushroo Poacha, getting a Unit of blood is just an SMS Away.

Given the spotty internet coverage of India, Indianblooddonors.com recognized that the best way to reach people in need was through the mobile phone. Watblog.com explains how it works:

When a patient needs blood, he has to send an SMS to 5676775 in the format
Type blood <space> STD Code <space> blood Group <space> Name
The patient will get a donor’s name with his contact details.
Simultaneously an SMS will be triggered by the system and an alert will be sent to the donor with the details of the patient for co-ordination.
Donors can register by sending an SMS to 5676775 in the format
Donor <space> City STD Code <space> blood group <space> Name

The service currently has over 45,000 donors and is free!

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