Anurag Kedia, Saurabh Garg & Sunil Rao, CMYK Health Boutique Private Limited, Pune
The four walls of a 5-star hotel cannot confine the smell of aromatic oils, or, for that matter, spa. Anurag Kedia, Saurabh Garg, and Sunil Rao run two spas in Pune under the brand name, Four Fountain Spa. They share their plans with YourStory to bring the glory days of erstwhile Roman Bath back into the public domain.
Why an entrepreneur and not a regular 9-5 job? When did you get the first idea of this business? Why spa... ?
I realized that while being in a job had its own merits, starting out would offer unlimited possibilities and growth potential. Same time, some of my friends Saurabh & Sunil were thinking along similar lines, we came together and this is how it all started.
All of us loved to get massages, but realized that it always burnt a hole in the pocket and hence difficult to indulge in frequently. Sunil had been to Thailand during one of his assignment and he was also exposed to good quality spas at affordable prices there. This led us thinking, and we came up with the idea of setting up quality but affordable spas in the country.
Turning point in your business
Getting funded by Fulcrum Venture India, which apart from providing funding bring several decades of business experience and consumer insights!
Did at any point you felt like giving up and going back to a regular job?
While there have been disappointments, where you feel down and get really worried, turning back has never been an option
What drives you?
The opportunity to create and own a category, thereby defining the market rather fighting for market share
On business - the differentiators of your business
A five star spa experience at an affordable price
Key Requirements to grow your business
Funds- yes, lots of it!
Functions- Marketing, Projects (for setting up spas), Recruitment & Training, Operations, Administration
Tips for budding entrepreneur
1. Don't think, just take the plunge!
2. Have mentors from different fields & sectors, they can be of great help.
3. Have fun!