Kumar Ritesh, Founder and CEO, GSec1 Information Systems Pvt Ltd
Monday April 20, 2009 , 4 min Read
Envisaging tremendous business opportunity in redefining entertainment content distribution, Bangalore-based GSec1 Information Systems Pvt Ltd (GISPL) is getting set with rolling out an innovative business solution. Working on developing this project for close to a year now, this entrepreneurial team of five IT professionals claims to have devised a solution that will not only help companies offer real-time inventory or on-demand supply for their entertainment products but also arrest piracy to a great extent.
Calling it the GreenCD concept, GISPL feels that with a dynamic, yet user-friendly IT infrastructure in the production line, losses due to uneven distribution, wastage, transportation, printing / reprinting etc would be dramatically reduced, if not eliminated completely.
GSec1 will go live with its site www.greencdlive.com on April 30, 2009. The Beta version of their ‘Anti Piracy Kit’ digital version will get launched on June 24, 2009 while the optical version will get introduced on July 8, 2009. “Significant savings can be achieved by optimising the production and distribution cost. We have also combined an anti-piracy feature that comes embedded with our solution thus adding on to the realisation. Once implemented, companies would not only be able register better returns for their entertainment content but also fight piracy efficiently,” asserts Kumar Ritesh.
An IT professional with over a decade of experience working with MNCs and startups Ritesh leads the team of co-founders that includes Gautam Shejwalkar (project head), Susikta Chaudhuri (technical lead – web technologies), Anand C Iyer (technical lead) and Ashish Aggarwal (technical lead). The co-founders are all IT professionals from different verticals including networking, embedded product development, network security, web 2.0, open source technologies, QA and security audit consultancy.
Talking about the GreenCD solution, Ritesh coins it as a managed service concept wherein the service provider (GSec1) hosts entertainment content sourced from various partners onto their servers and facilitates real time or on demand supply of entertainment content across the distribution channel in CD, VCD and DVD formats.
“A vending device will help deliver entertainment content. The customer can search for the music or movie title, place an order for the same, make the payment and collect the content in the desired optical media from the point of purchase,” said Ritesh.
This vending device housed with the channel partners (retailers, wholesalers, distributors) will dole out music CDs or movie VCDs/DVDs to the customers without ever having to worry about an out of stock situation. These vending devices can either be bought outright or leased from the service provider (GSec1) wherein the latter will manage the vending device in terms of refuelling it with the necessary inputs to deliver a finished
Motivated with the encouraging response from the industry the entrepreneurs have decided to install three mother servers across the globe in order to cater to the global market. The mother servers will sit in the US, France and Japan and the Asian operations will be handled from Japan.
On the anti-piracy part, GSec1 has designed proprietary software that gets embedded with the entertainment content (music/movie/software) at the source itself – the master copy level. Thus, the entertainment content will be embedded with the software by the production house and then will get hosted on the mother servers across the globe. What this also means is that a key code will be required every time the entertainment content is played on a device – a DVD player, desktop, laptop or a home audio system. As for making illegitimate copies, while the content may get copied on another optical media, it will not play as the tracks are embedded with the software at various levels thus restricting the playback.
“Yes, our solution will restrict the usage of the optical media across shared media players. So while the owner of the optical media will be able to play the CD/VCD/DVD on his/her DVD player/desktop or a home audio system it will not respond if the same CD is played elsewhere. A similar process will be adopted for music downloads over the internet,” informed Ritesh.
A self-funded company, GSec1 was launched in June 2008 and has delivered four projects catering primarily to the European market. The entrepreneurs envisage an investment of close to Rs 3 crore for setting up the necessary infrastructure for the GreenCD managed service solution. The entrepreneurs are believed to be in active discussion with angel investors and venture capital firms for raising this money.
