Surendra Arya and Neeraj Tiwari, Founders, Bhiring.com

The principle objective of bhiring.com is to reduce recruitment cost of corporate. It aims to enable them to get in touch with as many HR placement firms as possible and fill vacancies faster and in an economical way.

Arya and Tiwari also own a job portal called www.jobkeeda.com, where one can access database of resumes and post jobs. But it is different in a way that only HR managers of various companies and HR placement firms can use the services, it does not display jobs for job seekers.

Established in January 2009, the enterprise only has a team of four, three designers and developers and an editor, which may not sound very impressive. But what does calls for attention is the fact that despite having been in the field for only a couple of months, the portal has already secured a whopping 110 clients from all across India, UK, Egypt, Florida and Canada. Moreover, the duo is also in talks to set up franchises in Bangalore and Madhya Pradesh to expand the portal’s services. Presently, its development centre is based in New Zealand.

There is no doubt that the scope for the enterprise is huge since it is a recruitment-related industry. As long as there are companies, jobs would be available and as long as there are vacancies, the website would thrive in the market.

The portal is also a boon for recruitment firms like freelance recruiters, since they would no longer have to search for recruitment contracts. Bhiring.com provides recruitment contracts from across India and of various companies.

“This is the first of its kind portal in the country and was launched essentially to counter the impact of global recession. The idea was to develop a portal that reduces recruitment cost and fills any vacancy in the market within 48 hours,” said Arya.

Interestingly, unlike other portals that charge visitors for posting jobs, Bhiring.com ‘Pays for Posting Jobs’. Besides, what makes the portal different from other existing ones is the fact that it is the first such portal that helps HR placement firms to get recruitment contract and approach companies without really having to get into a formal conversation. It also allows HR placement firms to opt for ‘split payment’ activity. In other words, they can tie up with other placement firms and share their recruitment fees.

Launching the portal was no less than a challenge for Arya and Tiwari, who had to borrow money from their friends for making their dream turn true. “There are so many ideas that we tried implementing, but only a few met with success. Sometimes we get so bogged down that we lose all hope; it’s my family’s support and motivation that keeps me going,” said Arya while talking about what helps him stay firm about his entrepreneurial venture.

As for Tiwari, the reason was entirely different. “I dreamt of running my own firm ever since I was a child. Entrepreneurship is a science. To identify a problem and working towards finding its solution is motivating in itself. I can never think of giving up this venture,” he said with determination.

But why did they choose to be an entrepreneur instead of opting for a comfortable 9-5 job? “I won’t say that I’m particularly passionate about business, but I always liked the idea of being my own boss as it allowed me ample creative freedom and helped me realise my hidden potential,” said Arya.

On the same Tiwari said, “For me job was just a means to help me with my entrepreneurial venture. I did a job to procure enough to start my own business. It has been my dream to have my own firm.”

Not that there weren’t any challenges that came their way. “The biggest challenge was to convince the client that our services are viable. People are usually sceptical about accepting products that are new to the market,” said Arya. Tiwari, on the other hand, said, “Conceptualising Bhiring.com was a real challenge. I remember when we pitched the portal to a placement firm head he said that our venture would be a failure since there was no market for it. Today after four months, the same placement firm is one of our many clients.”

The duo’s vision for 2010 is to ensure that the firm marks its presence in six major cities in India with a turnover of more than Rs1 million.

When asked if they would like to suggest a few tips for budding entrepreneurs Arya said, “Don’t think too much. If you have the idea just go ahead and implement it.” Tiwari’s tips were equally inspiring, “Never make assumptions. Do not get disheartened if you feel stagnant in the initial stages. Set your goal set about achieving it.”

The portal was recently featured in killerstartups and the entrepreneurs were also interviewed by the DNA newspaper.