Khush Singh, Owner/Creator, mKarma Group

By Team YS|7th Aug 2009
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Beauty according to the sages may only run skin deep, but true beauty shines through no matter what you do. Khush Singh may be in the business of making people beautiful and presentable but her own splendor lies in her effort and skills as a Young entrepreneur. Khush told us about her journey from a Celebrity Makeup artist to owner of the mKarma Group in New Jersey. She spoke of her company saying “mKarma specializes in several areas of the entertainment and educational field.  Currently, from an entertainment perspective, mKarma is supplying celebrity makeup artists and photographers to various magazines and publications and in various stages of planning for three Television shows in the US.”

 “From an educational perspective, we are launching a group of schools in the United States and will be expanding into educational software, books and DVDs.”


“On average, we reach tens of thousands through our entertainment initiatives and with our new educational initiatives; look to expand that number exponentially.” says Khush.

 

Khush is looking to progress and grow while taking future implications in mind. She says “We look at our business model from an evolutionary growth perspective. We create a plan, budget our groups and perfect our model and gain market share and experience, before launching new groups or entering new markets. We ensure that we partner with the best and brightest to gain insight into any new venture we contemplate.”


“Adding, specific, individuals and seeding new businesses that would like to become part of the mKarma brand” is her chosen method of growth.


Her quest for creating her own business has been inspired by a poets verse. Not the most likely breeding grounds for entrepreneurship you may surmise but Khush explains saying “A quote from George Bernard Shaw: "Some men see things as they are and ask why? I dream of things that never were and ask, Why not?"…Just replace with the word men…with ‘Women’.”


Though her gender has been a hurdle to her, she has found a ready solution to it. She says “Gaining respect from business individuals as a young woman has been challenging at times. I have found that a healthy balance sheet clears this up rather nicely, or simply methodical planning and execution which earns respect and hurts those who underestimate you.”


Aside from the usual gender bias she has also dealt with the more normal entrepreneurial problems. She explains them saying “Taking on projects with little human capital and having difficulty staffing the projects. In the entertainment world, it is managing egos, reputations, ambience, perception and then the event. Finding the right mix of qualities can sometimes prove difficult.”


Her husband has stood by her decisions and her savings have been put to good use as seed capital. Khush has however made an even worthier investment and says “We put well in excess of 500K of equity (sweat/hard) into the first company.”


Aiming towards Local growth and then outward expansion mKarma has gotten Khush on firm footing in field. She prides herself on “Being recognized as an industry player and having the ability to branch off into new ventures because of past successes.”


“We have been mentioned in several articles, but purposely remain below the radar to focus on select group of clients. This will be changing with the educational venture.”


She is not one to give up any time soon and says “I have been lucky to have people believe in me and support me in these endeavors.”


Her faith in her entrepreneurial ventures have been bolstered by “The knowledge that we are utilizing our skill sets and will have the ability to setup a non-profit that will benefit families in less fortunate regions of the world.”


For the coming year she has been focusing on getting the educational initiatives off the ground and expanding their Khush cosmetics brand into regional stores from the boutique markets.


As a creator not just of ventures but also of beauty Khush advises “Ask questions, do not be afraid to partner with someone and stay focused. Also build a solid advisory network…not with friends and family, but people who will tell you the truth.”


In truth it is no secret that Khush and mKarma will go a long way and we at Yourstory wish to add the cherry to the proverbial cake by wishing that all her dreams come true.

Want to make your startup journey smooth? YS Education brings a comprehensive Funding Course, where you also get a chance to pitch your business plan to top investors. Click here to know more.

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