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Neha Bhattar and Urmi Daga, Owners, Talentopedia

6th Oct 2009
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If you have talent, it means you are also among the fortunate who are capable of leading their way to success and fame. Neha Bhattar and Urmi Daga’s Talentopedia is not like those hundreds of small-time casting companies that lure clients, build their hopes and leave them stranded. It’s like a beacon that will guide you to the success that you are destined for. Currently, working as casting directors in the industry, the duo, who has done their diploma in film and television, a course in fashion designing and bachelors’ in mass media, is handling numerous projects for eminent production houses.


The firm is on a look out for actors, models, singers, dancers, assistant directors, cinematographers, stylists, executive producers, art directors, event managers, production heads and choreographers. Most importantly, the enterprise does not charge for registration; all one has to do is mail their CV/ portfolio. Talentopedia takes it from there.


It goes without saying that the scope for the organization is enormous considering that there is not too much at stake. From production houses (big or small), directors and independent filmmakers to advertising and modeling agencies, strugglers and established actors and models, every individual or organization interested in partnering with the enterprise can benefit from its services.  


“We ensure that the scores of people who want to make it big in the film or advertisement industry get a platform, a once in a life time opportunity to showcase their talent. And once that is done, half the battle is won,” said Bhattar.


While talking about the differentiators of the business, something striking that sets the firm apart from others in the rat race, Daga said, “We take significant interest in the work we do for our clients. As of now, we are trying to take coordination at a different level altogether; we aim to make the process of coordination a little more systematic and simpler than it is now.” She added saying, “Unlike others, we don not believe in meeting people personally unless required. We only ask them to send us a soft copy of their folio. Our priority is to get clients good work and then take the financials further.” 


Although in the industry, neither Bhattar nor Daga want to indulge into the obvious promotional strategies for the company, like through advertising. They are so confident of the services they cater to their clients that they believe word-of-mouth promotion would itself suffice for the purpose. It’s a wonder how they happened to become entrepreneurs. But ask them and they solve the curiosity saying it was the lure for independence and flexible work hours that drew them into the industry. But even otherwise, the young entrepreneurs knew just too well that a regular 9-5 job was not meant for them.


Challenges coming their way were plenty, but none that could deter them from achieving their goals. In fact, they even refused to consider them as challenges. “When we face a one, a real one, we will definitely let you know,” said Bhattar. 


Surprisingly, while establishing an enterprise on such a big scale the duo did not really have to invest any capital. They made no bones about it when they said that firm is actually a virtual venture. They started off by creating a community blog to get in touch with potential clients.


Tips for budding entrepreneurs — pursue your goals for as long as can. Even if you fail to achieve it, you will at least be content that you gave your best. 

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