ADB MAKES IT EASY FOR INDIAN OPERATORS TO LEAP- FROG TO ADVANCED PAY-TV SERVICES

March 18, 2010 – Mumbai: Advanced Digital Broadcast (www.adbglobal.com), a leading supplier of technology to the global digital television industry, opens up new opportunities for operators at Convergence India, enabling them to deliver innovative services in an economically sustainable manner.

Building on its leadership in hybrid technologies and its track-record in helping operators of many fast-growing countries transition to digital pay-TV, ADB will showcase a range of cutting-edge solutions at the 18th Convergence India in New Delhi. Among them are solutions that play DivX videos and Internet content on TV; applications for intuitive, feature-rich digital TV watching; Smooth-View^TM, a high definition technology enabling crystal-clear video and audio in playback, fast-forwarding and slow-motion modes; and solutions that connect all the home digital devices -- such as TV, digital cameras, laptops and others -- to make the consumer home a true digital center.

At the same time, ADB will hold a presentation titled “Leapfrogging from analogue directly to advanced pay-TV services,” during which ADB will share its experience helping operators make a quick transition from analogue directly to advanced, innovative pay TV services; a model that has proven successful in many regions where a more traditional approach would have left consumers with obsolete second-rate services.

“Digitalization offers a great opportunity for Indian operators, and advanced pay-TV services are the key to win against all the entertainment choices that the consumer has”, said Francois Pogodalla, Chief Executive Officer, ADB. “We seek to provide Indian operators with advanced, yet cost-effective pay-TV solutions, delivering a new consumer TV experience.

“Our innovations are focused on enhancing the economical sustainability of our customers’ pay-TV offers” continues Francois Pogodalla. “We use open standards to ease interoperability and provide operators with the greatest long-term flexibility. Our ability to vertically integrate the complete pay-TV solution allows us to deliver superior performances without costly hardware upgrades”.

Visitors of the 18^th Convergence India will be able to experience first-hand ADB’s innovations at booths C52 and C100, hall 3.

About ADB

Advanced Digital Broadcast (www.adbglobal.com) is a leader in the design, development and supply of high-quality products to the world-wide digital television market. The Company has deployed over 15 million set-top boxes, across high-volume markets, incorporating the industry’s pioneering middleware, conditional access and hardware technologies.

ADB has established itself as a trusted partner to television operators supporting them to launch new services using state-of-the-art technology. Through its unique end-to-end understanding of set-top box software, ADB is able to design and supply highly efficient and optimized hardware platforms ahead of the competition.

Approximately 70% of ADB’s workforce is dedicated to engineering; developing products across all the digital television technology platforms including cable, Internet Protocol (IP), satellite and terrestrial. The company is headquartered in Geneva, Switzerland with its main Research and Development facility in Zielona Gora, Poland and Operations division in Taipei, Taiwan. ADB has local representation in Australia, India, Italy, Singapore, Spain, the Ukraine, the United States and the United Kingdom.

ADB is a member of ADB Group; ADB Group (www.adbholdings.com) is publicly listed on the Swiss Stock Exchange (SIX:ADBN).

For further media information please contact:

Indrani Banerjee

K2 Communications Pvt Ltd

Tel: +91 27888 624 | Mob: 91-98193 51567

[email protected]