By Team YS|15th Apr 2010
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Young Turks Startup Story

Successfully managing both the creative and the business side of things, Man in Charge and the face of Encyclomedia Networks Pvt. Ltd., Mukesh Manik, is as creative and passionate about his work as he is about advertising and connecting with his clients, making sure he is involved in each and every campaign that is churned out of the Encyclomedia stable.Mukesh excels at blending ideas with brand objectives in the most unique manner. He has a strong marketing mind, with over the edge creativity that both baffles and amazes those who work with him. Born in Mumbai, he began his career as the Owner of Manik Business Machines. Currently, M-I-C at Encyclomedia Networks Pvt. Ltd. he spends a large part of his time involved with the creative work within the Encyclomedia Networks design studio as well as bringing to the table innovative solutions that have helped propel Encyclomedia Networks to be the arguably the most creative specialist outdoor advertising agency. Encyclomedia Networks has grown from a three member team to a team of 50 in under 2 years and handling outdoor creative campaigns for Coca-Cola, HP, Shoppers Stop. The company is now present in 15 countries and recently entered the Australian market in the form of a JV with MediaTag (part of Deasil Management Group). Focusing mainly on out of home and retail media, Mukesh has managed to bring in a refreshing change within the industry and has successfully targeted and met the expectations as well as changed perceptions about outdoor advertising for a number of his clients bringing a complete new look and vision to the outdoor media space which will be a benchmark for the industry in coming years.

An evangelist and InnoVisionary he has proved time and again how an innovation or idea can lead to improved visibility of a particular medium.

Having finished his early schooling at St. Mary Œs High School Mumbai & thereafter Scindia School, Gwalior he went on for further education at the Southern New Hampshire University. He got lured towards advertising and media creative due to his keen interest and truly enjoying what he does. He has made sure his team includes people from all walks of life giving each the opportunity to choose their field of interest. Described as Modest, big-hearted and a true gentleman, Mukesh despite his busy schedule, takes it upon himself to spend quality time with his team and sharing his experiences and guiding them. His other hobbies and interest range from dabbling in new Advertising technologies, House Music, International Travel and Gadgets.

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