KITES GROSSES 21 CRORES OPENING DAY IN INDIA BECOMING THE SECOND HIGHEST OPENING EVER

Mumbai, 22nd May, 2010 - Reliance BIG Pictures has set the temperature soaring high by making Rakesh Roshan’s “Kites” starring Hritik Roshan, Barabara Mori, the most awaited film of Summer 2010 the Widest Release ever with 2,000 screens in India and across 500 screens overseas.

The film grossed over 21crores on the opening day, the second highest opening in India ever and is expected to have a bumper weekend. The film has opened to rave reviews and full houses in 30 countries, again an unprecedented task.

“Kites” which was marketed aggressively worldwide has created a stupendous amount of excitement and curiosity and Reliance BIG Pictures is therefore leaving no stones unturned in ensuring that “Kites” reaches every avid film watcher through 10,000 shows in India.

Another milestone achieved by “Kites” is that it becomes the first Indian film to have received overwhelming response in International media. The film’s International version “Kites Remix” presented by Hollywood’s top director Brett Ratner of X-Men, Rush Hour 3 fame, will open worldwide next Friday.

About Reliance Big Entertainment:

Reliance BIG Entertainment Ltd. (RBEL) is the flagship media and entertainment arm of India's Reliance Anil Dhirubhai Ambani Group, with a significant presence in film entertainment (film production, distribution, and exhibition), broadcasting and new media ventures.

RBEL's motion picture brand, Reliance BIG Pictures (www.reliancebigpictures.com) has built a impressive film production slate in Hindi, English & other Indian languages, which it markets and distributes worldwide. Following Reliance BIG Pictures’ association with IM Global, the company now benefits from an international sales team with an excellent reputation and global presence dedicated to selling its Bollywood and regional language slate.

In Hollywood, Reliance BIG Pictures has partnered with Steven Spielberg and Stacey Snider on the formation of DreamWorks Studios and has development deals with Nicolas Cage's Saturn Films, Jim Carrey's JC 23 Entertainment, George Clooney's Smokehouse Productions, Chris Columbus' 1492 Pictures, Tom Hanks’ Playtone Productions, Brad Pitt's Plan B Entertainment, Jay Roach's Everyman Pictures, Brett Ratner’s Rat Entertainment, Julia Roberts’ Red Om Films and Brian Gazer and Ron Howards' Imagine Entertainment. RBEL’s group company, Reliance MediaWorks Limited (www.reliancemediaworks.com) is India's largest film processing, exhibition and entertainment services company. It operates BIG Cinemas, India's largest cinema chain with over 525 screens spread across India, US, Malaysia, Nepal and Netherlands. Reliance MediaWorks has a dominant and comprehensive presence in Film Services: Motion Picture Processing and DI; Visual Effects; Film Restoration and Image Enhancement; Animation; 2D to 3D Conversion; Digital Mastering: Studios and Equipment rentals with presence across at US, UK, Japan and India. Reliance MediaWorks’ television venture, BIG Synergy, is among the top players in the television programming industry.

The Reliance Anil Dhirubhai Ambani Group (www.relianceada.com) is amongst India's top 3 business houses and has interests in telecommunications, energy, financial services, infrastructure and media and entertainment.