NASSCOM Product Conclave 2010: Scaling New Heights from Lean Startups to Cloud Adoption

YourStory is the online partner

Buoyed by the success of the Product Conclave in 2009, in which Guy Kawasaki gave that Entrepreneurship 2.0 keynote, NASSCOM is now bringing the Product Conclave this year in a brand new avatar focusing on the emerging business building trends. What Guy Kawasaki spoke last year was novel, but that has become a trend setter in our businesses. You could today build a product software business leveraging the available tools that result in cost-effective startups and scaling.

Lean startups. Were they possible a couple of years ago? You should have found intuitive and innovative solutions then but today, if you are not a lean startup, you will be obliterated and no funding agency will look at your business plan if you are especially a product software company. The ubiquity of tools such as social media and cloud computing have opened up possibilities for running your operations at lowest cost that you could not have imagined.

Cloud adoption. Today, the success of any operation can be further enhanced by the rate of adopting the cloud. Pay-per-use, on-demand scaling, keeping costs elastic depending on fluctuations in volumes are the possibilities using the cloud. There is always a mind-set involved going to the cloud. If you are a control freak, you will be inhibited by the cloud but if you are a lean-fit freak, cloud will excite you.

The whole possibility of building a lean startup and scaling it using cloud will form the central theme of Product Conclave.

Broadly, as Peter Yorke, one of the organizers, says, you will get a perspective on the following:

• Bootstrapping using services/consulting and generating the flywheel effect
• Creating passionate users
• Getting to Plan B – How to pivot successfully?
• Traits of a successful product entrepreneur
• Debunking 5 myths of lean startups
• Disrupting incumbents using through open-source GTM or cloud business models
• Scaling out without missteps
• Building products for an average Indian
• Savvy funding: non-conventional funding
• India taking leadership in cloud: what ecosystem do we need?

The impressive speaker list consisting of experts, drawn from diverse backgrounds, lends an intellectual dimension to the conclave: academicians, successful product entrepreneurs, writers (call them evangelists) who propagate product software technology are descending from various parts of the world just to give you gyan on what is possible in product software. We will elaborate on speakers separately in yet another post.

What you get?

Registrations

• If you register before the end of this month (end of day September 30, 2010), you get early bird discount.
• YourStory community will be offered the NASSCOM member rates (for this, we need to validate your membership, please mail us).
• Exciting contests are in the pipeline to excite you before the conclave.

YourStory, as the online partner, will connect the product community to you in form of conversations, interviews, expert views, and perspectives. It is our intention to have your mind filled with the conclave theme and to give you the necessary knowledge base around the conclave’s discussions. You can also brainstorm your views by actively participating in the discussions.

Get ready to connect to YourStory’s buildup to the conclave. With TechSparks 2010 (in which we identified top 5 product technology startups on August 13, 2010) behind us, we are the natural synergy partners for NASSCOM, which is doing a phenomenal service to the product software industry. An exclusive Product Forum in NASSCOM is dedicated to building a viable ecosystem for product companies in India. Product Conclave is the flagship event of this forum chaired by Sharad Sharma, whose energies are focused on making software products viable and globally scalable in India.

--Contributed by Venkatesh Krishnamoorthy, chief evangelist, YourStory.in