Speakers are announced for the European Tech Tour’s inaugural Cloud & ICT Summit

European Tech Tour Association (ETT) announcedits list of speakers for the first edition of the Cloud and ICT 2.0 Summit 2010, to be held onNovember 17-18, in Lausanne and Geneva, Switzerland. The Summit is a catalyst for theemerging cloud computing industry in Europe, aiming to assist high-growth start-ups to expandthroughout the world by introducing them to leading venture capitalists and senior tech industryprofessionals.Key gathering of Europe’s finest innovators, entrepreneurs and IT leaders From an initial cluster of over 200 companies in the growing cloud computing industry in Europe, Russia and Israel, the Selection Committee has narrowed its focus down to a group of 70.

The CEOs of the 25 most promising and innovative companies will present their vision of theindustry, as well as their business strategies for growth, to an international audience ofinfluential global investors, technology industry leaders, IT service providers, and academics.In addition to the companies’ presentations, delegates to the Cloud and ICT 2.0 Summit 2010will hear from a group of prestigious speakers and panelists, including:

Christian Klezl, Vice President and Cloud Computing Executive, IBM Northeast Europe

Drew Clark, Director of Strategy, IBM Venture Capital Group, IBM Corporation

Nicholas Cumins, Senior Vice President, Solution Management, On-Demand Solutionsfor Lines of Business, SAP

Andrew Radley, Head of Cloud Architecture, Colt Technology Services

William Fellows, Co-Founder & Principal Analyst, The 451 Group

Philippe Rochet, Executive Vice-President & CEO, ITS Sogeti, Cap Gemini Group

Jürgen Pfeifer, Cloud Solution Architect, Azure Incubation Team, Microsoft EMEA

Wolfgang von Rueden, Head of CERN openlab

Ben White, Partner at Notion Capital, founder & former CEO, MessageLabs

Cloud Computing, an opportunity for European innovation

It is now well accepted that 35% of companies will embrace cloud computing by the end of2013. The increased uptake of this new IT infrastructure raises questions for companies of allsizes as to how they will capitalise on these transformations.Pierre Liautaud, President of ETT Cloud & ICT 2.0 Summit 2010, said, “The technologylandscape is evolving rapidly, thus creating new ways for enterprises to dream up viablebusiness models.

The Summit will help start-ups to get access to business partnerships andventure financing in order to go global. Moreover, we are confident and optimistic that the highlypromising and dynamic cloud computing environment opens the gate to new job creation for anailing European economy.”Christian Klezl, Vice President and Cloud Executive at IBM (Gold Sponsor), said: “CloudComputing represents a paradigm shift in the provision of IT infrastructure. It is evolution morethan revolution that drives a topical discussion, creates hype and excitement and triggersnumerous questions. At IBM we are committed to partnering with our clients to plan, design andbuild Cloud-based architecture, and providing services on the Cloud. We are excited to be partof the ETT Cloud & ICT Summit as we enter into dialogue on entrepreneurship and innovation inthis highly dynamic environment.”About ETTEuropean Tech Tour Association (ETT) was founded in Geneva in 1998 in response to the growinginterest in emerging technology companies in various European regions. ETT is an independent, not-forprofitorganisation composed of key contributors to the high-technology industry.

ETT recognises thatcontinued prosperity in Europe lies in its ability transform today's innovative projects into tomorrow'sglobal technology leaders (www.techtour.com).ETT’s goal is to promote European entrepreneurship and provide a platform for entrepreneurs andinvestors to meet, ideally leading to funding or facilitation of technology companies looking to expandinternationally. ETT looks to identify unique and innovative projects that have the potential to impact the European technology landscape. It focuses on introducing selected companies to a unique circle of toprankingglobal investors, corporations and advisors. ETT aims to bring more transparency to Europe'sregional and market segments whilst building stronger relationships between regional and internationalplayers