Keeping up with the current needs, M4M develops contextual products. On June 24th this year Mumbai Auto/Taxi tariff changed and within 10 days they came up with Mumbai Auto (www.m4mum.com/mumbaiauto) and (Mumbai Taxi) www.m4mum.com/mumbaitaxi to help Mumbaikars with the tariff information before an auto or taxi could tell you about the revised rates.
M4M launched Mobile 4 Bangalore, Bangalore Bus Search on Mobile without sms, without GPRS in less than 10 keystrokes. www.blr.m4mum.com
Moving ahead M4M has successively launched Pune Auto and are on the way to launching Pune Bus, under Mobile 4 Pune.
We at YourStory spoke to one of the users of M4M and he said, “Some people believe even google has launched BMTC Bus info on map but it is partial, Mobile 4 Mumbai is very handy, more practical and targeted towards common people as no one is going to go to maps or on web to search for the bus, but everyone who has a mobile is capable of running Mobile 4 Mumbai which does not require any sort of connectivity like GPRS or SMS.
So what keeps the team at M4M charged up?
Raxit, one of the key drivers at M4M puts it in few words, “Simple Application, great usefulness, and impacting life of more and more end users, keeps us buckled up”.
Raxit recalls an incidence which got him and his other team mates excited, was not the winning of any award but a 68 year old man who called them to thank for the application they have build. Raxit says “This senior person had read about us in Mid-day Gujarati edition and asked his daughter to install the application on his phone. The ease of the application caught on and he became a regular user. Infact, he called us to not only thank but mention that he will be sending info on this app to all his friends via sms.”
Raxit ends by saying, “We are soon launching "Get Direction" on Mobile so no one has to ask, how to go to a particular place, it will try to provide landmark based navigation on Mobile, without MAP. We are also scaling to multiple cities in India for Bus Search and other useful mobile utilities to simplify life of millions of people.
Kudos to the team at M4M which continues to innovate to make our lives easier, we could not get the names of everyone in the team but thanks to Raxit, Gavin Mathos and Farhad Hotelwala for their time.