Nokia, is partnering with Intuitto offer Small Businesses just that kind of service. To enable to them to connect with consumers and existing clientele. The service is called GoConnect, and will be making its Global Debut in the Country. Considering that India has the world’s largest self employed population and high mobile penetration, by selecting India as its test bed, they are identifying a genuine need gap.A marketing pilot began in Chandigarh and Delhi on Tuesday, 23rd November. The idea behind GoConnect is to help small business operators maintain an exclusive/one-one relationship with their clients by enabling them to personalize the messages that go out. It could vary from something like a special offer coupled with birthday wishes or a notification containing the status of an order. Intuit’s GoConnect is available over the internet as well as on mobile phones. According to Nokia India sales director, Vipul Sabharwal, it differs from bulk SMS marketing since it focuses on small businesses.
A six month subscription costs Rs.2400 and covers 10,000 messages, while a 1 year subscription costs Rs.3600 and has 24,ooo messages. With the option to add messages in case you run out. It is available at all Nokia Priority dealers and at www.intuit.in/goconnect. The service is presently available only for select Nokia models like Nokia C3, Nokia C5, Nokia E71, Nokia E72, Nokia E75 and Nokia 2730. More models are expected to be added in the month of December.
A very common misconception especially amongst small business owners is the tendency to put off any form of investment in technology. 1 computer and an email account alone does not qualify as use of/investment in technology. Haphazard and arbitrary business processes and practices hurts them more than they realize. Now, GoConnect is not the first to focus on small businesses, and will certainly not be the last – but hopefully, in the days to come, small business owners will be more willing to use such services.