Wallop Media (Reach360) Raises Seed Fund From UCP Direct

1st Apr 2011
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Wallop Media, an online and mobile interactive ad company, received its seed fund from Mr. Raj Bhatia led UCP Direct (Up Close & Personal). Though the amount of investment was not disclosed, Mr. Rajesh Agarwal, Co-founder of Wallop Media said,” This is a very positive development for our team. The investment will give a boost to our growth. The funds will mainly be used to grow the current team and expand our network as well as reach across India.”According to Kiran Nagarajappa, Co-Founder of Wallop Media, “We are glad that UCP Direct recognizes potential of our proprietary innovative technology to convert static ads into interactive ads. We have received encouraging feedback from the industry and this event is significant step towards realization of technology’s potential in wider market serving advertisers from diverse industries.”

Founded 10 years ago, UCP Direct is a leader in loyalty and database driven marketing. Raj Bhatia is a veteran from advertising industry, with several years in leading agencies such as JWT, Lintas, Grey and O&M. Given his vast experience and expertise in marketing and advertising industry, Raj Bhatia will add a significant value to Wallop Media.

On the Association, Mr. Raj Bhatia, Founder and MD of UCP Direct, “Wallop Media (Reach360) offers cutting edge technology in this space. I believe it will take the online & mobile marketing and advertising space to a whole new level. We are very happy and excited to associate with the Reach360 team.”

About Wallop Media: Wallop Media is an innovative online interactive ad company headquartered in Bangalore. Wallop Media’s proprietary patented technology converts static ads in to dynamic interactive ads in real time (five seconds) that enhance the CTR by over 200%. The technology is capable of creating impressive ads that go well with brands in highly cost effective manner in real time.

About UCP Direct: Founded in 2001, UCP is amongst India’s premier loyalty marketing companies. UCP specializes in managing loyalty programs, CRM program, coalition marketing, social media marketing and database driven-marketing. With offices across 3 cities and a team of 65 professionals, UCP’s client rooster includes Café Coffee Day, Jet Airways, Titan, Arrow, Lee, Cavinkare, Escorts, Airtel, Autodesk and Carrier. Since its inception, UCP has executed over 500 projects and campaigns for 47 clients spread across 12 categories.

Read the story of Reach 360 on YourStory here

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