InnoWhite: Online collaboration platform for conferencing on the cloud

By Team YS|3rd Aug 2011
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Innowhite

With companies looking to cut costs and become more efficient, reducing costs at the right places becomes a concern. Meetings are an integral part of any corporate and these are very cost intensive as they usually involve people across management levels and locations. These meetings are sometimes cumbersome to arrange and also, end up wasting a lot of productive time.To beat this, online meetings have been on the rise. Innowhite is a business idea that pins itself on this trend and YourStory caught up with the entrepreneur Dhiraj to know more about the venture.

On being asked to describe the venture in brief, he said, “Innowhite is an online collaboration company started with the aim of bringing innovation into the web conferencing market space by making real-time collaboration easier, simpler and more ubiquitous.”

There is quite a bit of competition in this field. So, when asked about the differentiator, Dhiraj mentions that Innowhite is an online conferencing solution with all features including video, audio, screen sharing and whiteboarding.

Apart from this, they are confident that Innowhite will excel through incremental innovation. Dhiraj said, “Web conferencing companies have been in existence for some time. Thus, Innowhite is not a new idea, but neither was Google or Facebook when they started. We do see vast potential to innovate in the web collaboration space by utilizing web 2.0/3.0 technologies (and concepts) and taking collaboration to the next level. Thus, we decided to launch Innowhite. We are running in a boot strapped mode. All capital needs have been incurred by the founders.”

Innowhite has tie-ups with multiple CMS, LMS and CRM providers. Other tie-ups are in the pipeline and the future looks bright. Innowhite sees itself gaining a sizeable market share in online conferencing market as well as work out tie ups with multiple applications and service providers to be able to provide real-time collaboration solution via different channels in the next five years.

Telling us about their revenue model, Dhiraj said, “Our revenue model is based on licensing of our API (SaaS). We intend to provide free service to individuals and charge other application and service providers to integrate our product functionality into their product/platform, to provide a more cohesive and seamless experience to their end customers.”

They are a team of 6 at the moment, comprising mainly of developers and designers. They plan to grow up to 20 by the end of the year and are looking for UI designers currently.

Here’s the link to know more about InnoWhite and the opportunities present there: www.innowhite.com.

Jubin Mehta | YourStory.in

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