Seedfund invests in Frontier Markets

5th Oct 2011
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Frontier Markets

Frontier Markets, a Jaipur based rural sales and marketing and distribution company, has received first round of investment from Seedfund, an early stage venture capital fund. Frontier Markets (FM) is creating an innovative and effective distribution channel to provide access to quality and affordable durables to low-income households in rural and per-urban India.Commenting on the rationale for Seedfund’s investment, Paula Mariwala, Executive Director of Seedfund said, “Seedfund believes in investing in innovative Indian startups which address an Indian problem with an effective business model. We believe that rural market access from both, the consumer and supplier sides, is a challenging but scalable business opportunity. Frontier Markets is very well positioned to bridge this gap from both sides and has a committed and experienced team to execute this.”

“Our aim is to provide the “last mile connectivity” for suppliers. We focus on durables like clean energy alternatives that will make the greatest impact on the lives of rural villagers. The investment from Seedfund will enable us to set up a sustainable and scalable sales and servicing network in Rajasthan, our initial target market”, said Ajaita Shah, co-founder/CEO of Frontier Markets. Frontier has partnered with Saral Jeevan, to set up its first branch in Chomu, near Jaipur, and is initially focusing on solar lighting products for rural households in the Jaipur district.

Please check out http://www.frontiermkts.com/ for more details!

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