4 Marketing Trends to Watch in 2012
With 2012 ready to experience new growth in marketing and promotional activity, here is a quick category analysis on top 4 marketing trends to look out for in 2012:
1. Location Based Marketing (LBM)
This is all about delivering content (usually to mobile devices) to consumers based on their location. Imagine getting a push message from Starbucks as you walk past one of their stores offering you a free muffin with your coffee. It can be achieved using a number of technologies including Mobile Phone Tracking, WiFi and RFID
2. Video
Video comes in many different form factors. Most people think of YouTube or case study material, but what about video as a communication tool? With Apple shipping facetime ready devices like there’s no tomorrow and Cisco predicting that 80% of all internet traffic will be video by 2015, we must embrace it in all its shapes and sizes. Think about running customer events over video or producing video newsletters, you might be pleasantly surprised how much the technology has moved on since you last tried it.
3. Social
Social is ‘Trending’ in a big way. Not just for consumers and our online ‘friends’ but also for businesses. Leave aside Twitter, Facebook, LinkedIn, etc, they have been trending for quite some time now, I am talking about business applications that are social in their very make-up. The enterprise is gearing up to embrace the Facebook generation and some of it’s here already.
4. Infographics
The way we consume information is changing and different audiences prefer to consume it in different ways. Infographics have been a hit in 2011, and I strongly believe they will become more popular through 2012. Not just for displaying stats, but being the breeding ground for a new approach to corporate collateral, curriculum vitae’s and many other documents. Watch this space.
- Anurag Chatterjee, JadeMagnet
