Entrepreneurs, Are you Using Social Media while Hiring?

By Vallabh Rao|12th Mar 2012
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One of the biggest challenges entrepreneurs face is hiring the right talent to work for their startup. You not only need people with the right professional skills but also the right temperament to work and thrive in a startup environment. A report by social recruiting solution Bullhorn Reach looks at how recruiters are using social media to find and hire the right talent. The report takes a look at the current social media activity of recruiters and job seekers across the “big three” social networks - Linkedin, Facebook and Twitter. The report presents key findings and benchmark data pulled from the Bullhorn Reach user network of over 35,000 recruiters.

The findings suggest that recruiters are connected to all three social networks, but are using Linkedin and Twitter much more than Facebook to recruit talent.

Some key findings of the report:

Linkedin and Hiring:

  • Linkedin drives more job views per job than Twitter and Facebook, sending 3 times the amount of views of Twitter and 6 times the amount of Facebook.
  • Recruiters that post jobs on social networks are likely to receive more applications from Linkedin than the other two networks. Linkedin drives almost 9 times more applications than Facebook and 3 times more applications than Twitter.

Twitter and Hiring:

  • A Twitter follower is almost 3 times more likely to apply to a job posting than a LinkedIn connection and 8 times more likely to apply than a Facebook friend.
  • Recruiters receive almost 3 times more applications per contact from Twitter than from LinkedIn and 8 times more than Facebook.
  • Agency recruiters receive 11 times more Twitter applications and 3 times more LinkedIn applications than corporate recruiters using the same channels.

The below infographic puts the numbers in perspective.

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