We at YourStory.in strongly support the Digital Content Conversation that has been started by “What Nxt India”, an event jointly organized by Seed Fund and Afaqs. Amidst the advancement of technology that India is witnessing, one discussion that has not yet taken centrestage is the one on Digital Content. While lot of statistics and numbers keep coming up on the increase of Online and Mobile Consumers, Digital Content still needs to get its due under the sun.
We bring to you the conversations straight from the experts in New Delhi today. The best way to capture online discussions is to track it online!
So check out the best tweets live from the event:
When you create branded experience on the web, you see upliftment. That's worked for us – Sanjay Trehan, Head MSN India
I think this is the most exciting time to be if you are a digital media professional - Sanjay Trehan, Head MSN India
If I were to choose, I would go with hyper local content. It's what leverages Internet to the most – Sanjay Trehan, Head MSN India
Video CPMs are awesome as opposed to general. It's closer to being a TV commercial. But you need a good experience.
How does one start getting traffic to a new site? Try SMM, focus on content, use Facebook and Twitter, and learn SEO if possible.
If you look at content discovery on social media, it's re-establishing the power of quality - Alok Mittal, Managing Director, Canaan Partners, India
Local ad network continues to be a large untapped opportunity in India – Sarabjeet Singh, Investment Analyst, Seed Fund
I think we are jumping the gun by saying that digital content will not make money – R Sukumar, Editor, Mint
Will media companies let Google make billions or they will rise and compete? -Mahendra Swarup, President at IVCA, Indian Venture Capital & Private Equity Association
Hyper local leverages the net to its truest potential – Aditya Singh, Co-founder, Tripstreet.in
The key is to create unique experiences for each device and not just re purpose it directly – R Sukumar, Editor, Mint
Stay tuned to this space we will keep updating with more live tweets.