Intel's First Smartphone to be Launched in India with Lava Mobiles
Intel Corporation and Lava International announced the general availability of the XOLO X900, the first smartphone with Intel inside. The device will be available to customers for purchase beginning 23rd April at a best-buy street price of approximately INR 22000.
Lava also announced its long-term partnership with Croma, a national chain of mega stores of consumer electronics and durables, for promotion and sale of the XOLO X900.
The partnership between Intel and Lava was announced at Mobile World Congress in Barcelona in February. The XOLO X900 is based on Intel’s smartphone reference design featuring the Intel Atom processor Z2460 with Intel Hyper Threading Technology and supporting HSPA+ 3G connectivity. At launch, the X900 will run on Android Gingerbread, with a planned over-the -air software upgrade to Android’s Ice Cream Sandwich platform shortly thereafter.
“Through XOLO X900, we are happy to bring to the Indian market a device that addresses the needs of those for whom speed and performance matters. After our success in feature phones with over 10 million happy customers in under 3 years, XOLO will be a differentiated player in the fast-growing smartphone segment. The initial reviews of XOLO X900 have been very positive and independent benchmarks clearly point to the fact that when it comes to speed and performance, XOLO X900 is the gold standard,” said Vishal Sehgal, co-founder and director, Lava International.
Intel has previously tried unsuccessfully to break into the smartphone market including a tie-up with South Korean manufacturer LG in 2010 which did not take off. Chips made by Intel's competitors like Qualcomm and ARM dominate the smartphone chip market.