Officially launched on December 10th, 2009 by a 15 member team residing in Surat, Gujarat, Templatic makes and sells Wordpress themes and plugins. Word press being a ubiquitous CMS (Content Management System), the requirement of various themes for general blogs and professional Wordpress integrated sites is considerable.“I have been always a design person. Though my degree says I am a software professional, I liked web design from day one in computers and that’s what I’ve mastered.” says founder, R Bhavesh. Templatic started as a project in March 2009, with just 25 blog themes during its launch. The team molded it in accordance to the changing times and market demand. With great interest in web designing, the team was able to create themes with smart user interface and professional looks.
“Our second core focus is on ROI of the product. If a user is purchasing something from us, ‘How our product will help him make more money?’ is our focus every day and that’s how we build our product.” mentions Bhavesh.
Templatic is marketed through regular blogging and affliate partner programs. It is also marketed through the Facebook and Twitter. “Our products are not just templates but kind of a thorough app that ships with nicely designed front-end and dynamically managed backend. You sort of have a full functioning dynamic website ready once you use our product.” says Bhavesh.
Being based out of Surat, the diamond and textile hub on India, location has proved to be a hindrance for finding the tech talent. Templatic also lacks the advantage a startup has from investor connections that can help in up-scaling business. This is one aspect Bhavesh and team are sorely missing out on owing to the location.
As a part of its future plans, Templatic plans to introduce strategic innovations in its products and market them in the best possible way. They profess to reign in a dramatic growth in their business through these practices.
Being based out of a Tier-2 city and catering to businesses mainly in the US is a commendable job indeed! More about Temlatic here.
- Shyamal Dave