1000Lookz Launches MIDAS; a Virtual Makeover and Try-On Simulation Technology

1000Lookz, the First Indian provider of a one a kind virtual makeover and try-on simulation technology, has announced the launch of MIDAS, a concept that is aimed at allowing users choose their change. It was launched in the annual event of Schwarzkopf Professional called Essential Looks 2012.Jointly developed by Schwarzkopf Professional India and 1000Lookz, MIDAS is a unique artificially intelligent patent-pending technology that produces simulated hair styles and colors on user uploaded photos at. This application, which works on iPads allows a user to upload a photo and allows virtual rendering of hair styles and hair color products offered by Schwarzkopf Professional. The application will be an integral part of the Schwarzkopf Professional experience at Indian salons that work with their products.

Vasan S, Founder and CEO of 1000Lookz, says “It took us nearly 3 years of research along with IIT-M professors to solve the critical logic behind facial image processing where we identify the key facial points of a user. And it has taken us more than 9 months to develop this beautiful product for iPads with Schwarzkopf Professional. I am extremely satisfied and confident about the output of the final product. We are going to truly revolutionize the Beauty and salon industry. I sincerely would want to extend my gratitude towards Schwarzkopf Professional for providing us the Know-How and helping us build the product from scratch“

Mr Najeeb Ur Rehman, National Technical Head, Schwarzkopf Professional India said “MIDAS will revolutionize the way consultation happens in salons with clients being given the power of choice through virtual reality”

Pritesh Vora, Head – Sales and Marketing – 1000Lookz, said, “We are trying to answer probably the most difficult question of ‘What women want?’ Every woman wants to look beautiful and when it comes to that, why leave it to Fate. You can now predict your looks hassle free with this amazing application and never have to repent buying something with an ambiguous mind. “

He adds “India has more than 5000 premium salons and we only wish to be present in 10% of these salons by the year end. This application is set to become a ‘Must Have’ item which will soon be expected by every girl upon entering a salon, for fulfilling their desired looks.”

Pritesh Vora, speaking about their other products added that, “We have also developed a range of similar products on Virtual Makeover for the Color Cosmetics and Jewelry industry, aimed at providing a similar unique experience and this will be launched officially soon”

To experience the gorgeous virtual looks, check out 1000Lookz’s link here.