Mirror Your Real Life Interactions in the Digital World with HmmmApp

By Jubin Mehta|24th May 2012
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The personal life streaming app that lets your present yourself online, just like you do in real life launched at Tech Crunch Disrupt.

Hmmm introduces an intuitive approach to mirror our real life interactions in the digital world. In real life, we tailor our identity, our tone, our outlook based on who we are interacting with but this wasn't possible in the digital world. Hmmm allows you to do this. With the unique feature of "Avatars", Hmmm allows you to seamlessly calibrate your identity, your audience and your tone when you present yourself in the digital world.

In the digital world to be be sure we're sharing it with the right people, we either end up sharing what we think would interest everyone or not share anything at all. This can be avoided today using groups/circles and tweaking through the maze of privacy settings. However, existing array of solutions are extremely cumbersome and non-intuitive. The Hmmm team has found an interesting solution to this, that they call Avatars.

When asked about the Avatars, Co-founder Archana Patchirajan says that, "Avatars are just the reflection of the multiple roles we play in real life. I'm Archana Patchirajan to the whole world but I'm not just Archana Patchirajan, I'm Archi to my parents, Archu to my Husband. And when I play these respective roles with the respective people, I'm at ease, I express without inhibitions. And that is what we are bringing to the online world now!"

The updates from the Avatars are only targeted to the set of people that the user has given access to. And since the update is always relevant to that Avatar, the audience is also in sync with the updates. A simple and effective way to filter signal from noise.

In addition to this, is the interesting feature of selective visibility. A user can comment on a public post by a friend, via an avatar visible only to that friend and voila! no one other than the user and that friend can see the comment. Hmmm empowers you with selective sharing at the most granular level. One can also add their existing facebook friends to Avatars and interact with them right from within the Hmmm app.

Hmmm, also has this inbuilt intelligence that works just for you and weaves a story using all the information shared. It automatically puts structure around the information and curates your activities, emotions, music and pictures. If one simply shares a song, Hmmm gives back the rich story of all the associations with the song. Who all listened to the song, friends who shared the song, top activities performed while listening to the song etc. Quoting the people at Hmmm, "It auto-magically builds the story of your life!"

The app can be downloaded from the App store here. Aurality is another interesting app with Indian founders who presented at Disrupt. Read their story here.

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