Social discovery has been a key factor in making the online experience better for users. Interest graphs and integrating the surrounding factors into the whole online process has added the stick value for a user online.
Shopo.in, the online marketplace for Indian handicrafts has now gone social. By connecting your Facebook profile to your Shopo profile, you can now:
- Let your friends know about what you shopped for
- Make Wishlists
- Become the shopping guru- Guide your friends through the marketplace
Badhai.in, the online gift voucher company, has also gone the social way and launched Group Gifting. By using this feature, a group of friends can pool their contribution online and gift jointly on social functions. The gift (a Badhai voucher in this case), can be used at leading retail chains as well as ecommerce sites thus giving the recipients complete freedom of using it for what they like. These can be delivered over phone or email or can also be handed over as a print copy.
Badhai.in has enabled social gifting also through Facebook integration, making it possible to track special occasions of Facebook connections and gift individually or in a group with other Facebook friends.
Read more about social discovery here.