Fetch Plus Inc Pte. Ltd, a social media marketing firm, announced today that it has closed a S$720,000 seed funding round. The investment was led by investors Lawrence Seah and Yeo Choon Leong and was oversubscribed by 20%.Fetch Plus is the first of eleven recent graduates from the JFDI-Innov8 Bootcamp 2012 accelerator program to announce follow-on funding since the bootcamp demo day, held on May 4. The funding will go towards new operations hires, marketing, sales and channel expansion in Asia Pacific and theUS.
“This investment will help us drive uptake of our FetchFans.com service worldwide,” said Carmen Benitez, Fetch Plus founder and Managing Director. “We are now positioned to corner the APAC social media SaaS market and our new investor consortium brings strategic opportunities to service the largest global brand franchises”
Since kick-off for the 100-day JFDI-Innov8 2012 Boot camp in January 2012, Fetch Plus has made its FetchFans.com platform public and secured major brand customers in the real estate and US multifamily housing sector that include Keller Williams Realty International, Berkshire Property Advisors, Fairfield Residential. In the APAC, a key customer win has been Singapore Press Holdings Magazines Pte Ltd. FetchFans.com now powers flagship magazine titles including Her World, Men’s Health, Golf Digest and others across five Asian countries.
Hugh Mason, CEO of JFDI.Asia Pte Ltd which organized the JFDI-Innov8 Bootcamp, said: “This is a great result for Carmen and her team and it reflects the huge focus they have put on customers. Fetch Plus was able to demonstrate more than a good idea – the company has real market traction – and that is what has spurred strong demand from investors.”
More about them on the website: https://www.fetchfans.com/