Having its marketing team in India, the technical support is provided from Singapore. “We have some very interesting data and inputs coming in based on which we take our decisions to go forward,” mentions Jackson. To give an example, the user behavior off late gave indications of the country’s growing concern over exchange rates. Users have been spending more time to select hotels and flights to get the best deal. “For Wego, this pressure on rates and fares is a boon.” added Jackson.
Going forward, the next line of action is to increase the visibility considerably for which many marketing ploys have been put in place. Do not be surprised if you hear a lot more about Wego in the near future!