Amazon Launches India Kindle Store; Kindle Also Available at Croma Now

Wednesday August 22, 2012 , 3 min Read

Amazon today launched the India Kindle store and this will definitely become a big threat to the Indian eCommerce competitors. The India Kindle Store offers over one million books, now available for India customers priced in Indian Rupees (INR), including 70 of 100 Nielsen Bestsellers. In addition, customers can now purchase Kindle – the world’s #1 bestselling e-reader for five years running – at Croma retail stores across India. Kindle lets you download books in less than 60 seconds, carry up to 1,400 books and read for up to one month on a single battery charge.

“We are proud to launch this new Kindle store for Indian customers – offering Kindle book purchases in rupees and the ability to buy and read the work of many great Indian authors,” said Russ Grandinetti, vice president of Kindle Content, Amazon.com. “In addition, we are excited to work with Croma to make Kindle available at retail outlets across India.”

“We are excited to be the first retailer in India to offer the latest generation Kindle to our customers. This product will launch exclusively in all Croma stores across India at an introductory price of 6,999 INR,” said Mr. Ajit Joshi, CEO and Managing Director of Croma. “Kindle is the bestselling e-reader in the world and has revolutionized the way people read. Kindle wirelessly downloads books on a high-resolution electronic-ink screen that looks and reads just like real paper, even in bright sunlight.”

Amazon also launched Kindle Direct Publishing (KDP) for independent authors and publishers in India. KDP is a fast, free and easy way for authors and publishers to make their books available to Kindle customers in India and around the world on both Kindle devices and free Kindle reading apps. New features for authors and publishers in India include the ability to set prices specific for India, as well as receive royalty payments in rupees. For more information, visit KDP.

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