[YS TV] "Sales has been the pain point for Indian Entrepreneurs"- Subu of Bessemer Venture Partners

Subu (Subramanya S. V. ), Director, Bessemer Venture Partners recently interacted with YourStory TV and shared the upcoming plans for Bessemer post setting up a new office in Bangalore. Active in India for more than 7 years, Bessemer has done justice to the growth stage investments and brick & mortar industry in first 5 years with around $400 million invested and the focus has now shifted towards technology with internet, mobile & SaaS as primary areas.

In order to stay closer to the hub of startups in India, Bessemer Venture Partners established an office in Bangalore 4 months ago. Subu, like many other investors believes that sales has been the pain point for Indian entrepreneurs and the solution to this issue majorly lies in learning from other geographies & using new technologies. Also, because of the development in the startup ecosystem in last 3-4 years, people from big corporates are joining the teams in startup & equipping them in a better way.

On mobile & internet, he said - “Once the number of smartphone users & not merely smartphones increases, that’s when mobiles start becoming a really powerful mode”. Talking on competition, Subu advised the startups to keep an eye open for what could kill the business. It is imperative not to obsess with competition but be aware of it.

Read some of the interesting figures associated with Bessemer Venture Partners here.