5 Ways to Find a Content Writer to Suit your Needs

Content is the most valuable currency of the internet and businesses, big and small, need to offer quality content to stay ahead in their niche markets today. As a result of the immense demand in the marketplace, innumerable content writing services/ professionals have emerged in recent years. But not all of them can give you the kind of content that truly impacts your bottom line in the best possible way. Here are five ways to find a content writer to suit your needs perfectly:Ask for Samples

Top notch writing skills are a prerequisite for an effective content writer. To find out whether a writer can deliver high quality, easy to read, comprehensible content, the best way is to request samples. If you will need your writer to tackle a good number of topics with the same finesse, ask him/ her for samples on two or three topics that you suggest. If you would like the content to focus on complex themes within your niche industry, opt for a writer who has worked with similar subjects before and has expertise in the industry.

Verify Ethical and Professional Conduct

Thanks to tools like Copyscape it is easy for you to determine if the content writer has delivered original content. This is a critical aspect to verify before you sign up a content professional for your business since presenting plagiarized material may have severe legal implications for you as well as the writer. An ethical content writer may use different written works for research but the final product is always solely his/ her own creation. In fact, a true professional will take pride in ensuring that his/ her work is completely original.

Experience Counts… But Not Always

On the internet, it is very important that the content is fresh, unique and appealing to a majority of the readers. An innovative approach to a dry subject, a new perspective on a popular trend/ issue, a touch of humor- all of these can add that spark to your content that grabs the attention of your target audience.

Some experienced writers fall into a ‘rut’ of sorts, and their writing tends to become tedious, difficult to read or understand. A newcomer into the field of content writing may have a new style, a fresh approach or a unique manner of presentation that clicks with the audience. That’s why you should avoid limiting yourself to experienced writers only.

Ask for Referrals

A great way to locate the perfect content writers is to ask your business acquaintances for referrals. If your friend has enjoyed timely delivery of content, quality writing and ethical conduct with his writer, he will probably recommend him to you as well. This is an excellent way to gain a writer with these desirable qualities without having to risk a project by giving it out to an unknown writer. Checking testimonials is also a good option if your friends can’t give you referrals.

Avoid ‘Bargain Basement’ Writers

Quality, accuracy and originality should be your focal points when looking for a content writer. Avoid hiring a writer simply because he/ she offers the lowest prices in the market. This could mean that the content is copied from elsewhere, it is not researched or that the writing quality is poor.

For effective content you need a writer who is aware of what makes content tick with the reader, who knows the importance of optimizing content for search engines without compromising on content quality and who understands the importance of researching facts. Paying more for such effective, talented writers is a worthwhile investment indeed!

This article is by an expert associated with Godot Media, a leading content writing service offering exemplary solutions for all kinds of writing needs. Whether you need a reliable blog writer, require copywriting services, need an entire ebook written to your specifications or have any other content creation requirement, sign up for timely, high quality output.